Ahead to the Past: DeLorean Production Could Start Next Year

DeLorean’s plan to produce updated versions of its only model has been delayed due to the National Highway Traffic Safety Administration (NHTSA) dragging its feet on the Low Volume Motor Vehicle Manufacturers Act. The car was supposed to be here as a turnkey classic years ago, but the regulator failed to act after the 2016 election. The NHTSA doesn’t currently have an administrator, and the acting administrator would not sign off on the regulations. Vintage automobiles probably aren’t very important to an agency that’s also trying to manage autonomous and electric vehicles.

However, the Low Volume Motor Vehicle Manufacturers Act was supposed to be the keystone in allowing DeLorean and the like to assemble new cars. Noticing three years had passed with no progress, the Specialty Equipment Market Association (SEMA) decided to sue the NHTSA last fall. James Espey, vice president of DeLorean Motor Company, has taken this as a good sign — and he believes the company could start production in 2021.

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Documenting DeLorean

Don’t call me Ishmael, but it seems to me that stories of failure are perhaps more engaging than those of success. Sure, we all love a good Horatio Alger story of someone pulling their socks up and making something of themselves, but they’ve made a lot more movies about the Titanic than stories about the Queens Mary and Elizabeth, both 1 and 2 all combined. The same is true of the automotive world. As far as I’ve been able to determine, there’s never been a theatrical movie dramatizing the life of Henry Ford (Cliff Robertson played him in a television mini-series and PBS’s * The American Experience recently profiled Ford on the occasion of the 150th anniversary of his birth) but I bet you remember Jeff Bridges as Preston Tucker. Maybe there’s more dramatic meat to work with, the inherent tragedy of one’s reach exceeding one’s grasp, in a notable failure. Perhaps that’s why there have been a number of documentaries produced about John Zachary DeLorean’s eponymous company and the car that it produced (and why there was even a Bricklin musical). It needs saying, also, that a lot of the interest in the DeLorean can be attributed to the car’s starring role in the Back To The Future movie franchise. Combine a pop culture icon and the dramatic failure of a bravura personality and there’s bound to be interest.

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Magazine Memories: Dreams Of Delorean

TTAC readers, the Best and the Brightest, seemed to have liked the first Magazine Memories so I started to sort and organize the boxes of old buff books in the basement, with an eye towards another column for you guys. The first piece was about a Sports Car Graphic from 1969, a golden age for both performance cars and auto racing. I thought it would be interesting, by way of contrast, to look at an era of less worthy automobiles, the “malaise era”, so named because of a speech given by Jimmy Carter during his presidency that attempted to address a sense of national lethargy. Though Carter never actually used the word malaise, the tag stuck. Looking at magazines from the middle of the Carter years, the winter of 1980-81, though, the cars were so boring and mediocre that I thought it’d be too much of a challenge to even joke about how boring and mediocre they were.

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  • Analoggrotto I don't see a red car here, how blazing stupid are you people?
  • Redapple2 Love the wheels
  • Redapple2 Good luck to them. They used to make great cars. 510. 240Z, Sentra SE-R. Maxima. Frontier.
  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
  • Kwik_Shift_Pro4X Off-road fluff on vehicles that should not be off road needs to die.