TTAC readers, the Best and the Brightest, seemed to have liked the first Magazine Memories so I started to sort and organize the boxes of old buff books in the basement, with an eye towards another column for you guys. The first piece was about a Sports Car Graphic from 1969, a golden age for both performance cars and auto racing. I thought it would be interesting, by way of contrast, to look at an era of less worthy automobiles, the “malaise era”, so named because of a speech given by Jimmy Carter during his presidency that attempted to address a sense of national lethargy. Though Carter never actually used the word malaise, the tag stuck. Looking at magazines from the middle of the Carter years, the winter of 1980-81, though, the cars were so boring and mediocre that I thought it’d be too much of a challenge to even joke about how boring and mediocre they were.
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Tagged as Delorean, DMC, History, Magazine Memories, Nostalgia
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