By on December 15, 2009

Ciao!

Cross-cultural alliances are the craze of the moment in the auto industry, particularly in the form of Europeans hooking up with Japanese partners. Renault & Nissan, PSA & Mitsubishi, Volkswagen & Suzuki and Bertel Schmitt & Tomoko (sorry, couldn’t resist it!) are just a few examples. Fiat, on the other hand, is not following the crowd. Moneycontrol.com reports that Luca di Montezemolo, Chairman of Fiat, is saying no ad un socio giapponese. “The others are doing what we have (already) done,” Montezemolo says. “This is a time when we have to be careful not get indigestion.” Is the Chrysler merger not sitting well on the stomach?

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By on December 15, 2009

The very model of a modern major alliance

“We’re still dependent on each other,” Ford’s head of global product development Derrick Kuzak tells the Detroit News, dispelling rumors that Ford and Mazda are going their separate ways. “You cannot change that overnight.” According to Kuzak, many of Ford’s most important vehicles continue to be based off of Mazda platforms. Ford Chief Financial Officer Lewis Booth adds,

The strategic relationship continues. The business relationships continue. And they continue on the basis that they’ve always continued. Where it works to the benefit of both companies, we do things together, and where it doesn’t, we don’t.

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