#ccoty

We wrote about it. They listened.

For the general car buyer who simply wants good value from a reliable form of transport, awards can become a rat’s nest of contradictory information for those who don’t know how — or care — to evaluate the awards themselves. It behooves credible professional organizations to make their awards relevant to consumers.

It’s with this in mind that the Automobile Journalists Association of Canada (AJAC) evaluated its Canadian Car of the Year and Testfest programs.

After a thorough review, AJAC is significantly changing its testing methodology and scoring for Canadian Car of the Year — and it’s doing so for the betterment of car buyers.

Ah, car of the year (COTY) awards. The magical time of year when every magazine, website, and national auto journalist association decides that it has to make a definitive call on the best automobile that money can buy. And though nobody on the consumer end really takes these things seriously (when have you ever heard someone say they bought a car because it was (institution name here’s) COTY?), the folks in charge of these awards get incredibly intense about their mission. Take the Automobile Journalists Association of Canada (AJAC) and its self-righteous rage at a Canadian journalist, Michael Banovsky, who had the gall to report that the Canadian COTY competition removes perfect scores (as revealed in the judge training webinar video above). The AJAC immediately demanded a retraction, clarifying what their video didn’t:

No votes were thrown out, but rather if any appear as a 10, they are “discounted” to 9.9 during tabulation by the international accounting firm of KPMG. This has been the practice for many years because, as any experienced automotive journalist knows, nothing is perfect, especially something as complex as a motor vehicle.