BMW CEO Harald Krger Overshadowed By Predecessor's Success

As BMW AG’s newest CEO, Harald Krüger’s main challenge is to helm the company in the shadow of newly appointed chairman and former CEO, Norbert Reithofer.

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  • Lou_BC A pickup for most people would be a safe used car bet. Hard use/ abuse is relatively easy to spot and most people do not come close to using their full capabilities.
  • Lorenzo People don't want EVs, they want inexpensive vehicles. EVs are not that. To paraphrase the philosopher Yogi Berra: If people don't wanna buy 'em, how you gonna stop 'em?
  • Ras815 Ok, you weren't kidding. That rear pillar window trick is freakin' awesome. Even in 2024.
  • Probert Captions, pleeeeeeze.
  • ToolGuy Companies that don't have plans in place for significant EV capacity by this timeframe (2028) are going to be left behind.