The Toyota C-HR is Exactly What Scion Needs To Succeed

Toyota’s compact crossover C-HR will be making another auto show appearance before its production version is unveiled next year at the Geneva Auto Show, and its quite possible that the model could make or break Scion’s future in the U.S.

Toyota hasn’t released many details about the C-HR, other than to say that it’ll be built on the same, global TGNA structure that the next-generation Prius is built on and would have a similar hybrid powertrain.

The small crossover would fit entirely within Scion’s wheelhouse of younger buyers who apparently can’t get enough of crossovers, and would help make relevant a brand that is, um, struggling with sales.

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Will America Get The Funky Toyota C-HR Hybrid?

Toyota’s interpretation of the VehiCROSS new generation of compact crossovers will go on sale early next year after its reveal in Geneva in March, according to Autocar.

The Toyota C-HR (or perhaps Auris Cross) will be built on Toyota’s new global architecture, from which half of its cars will be based by 2020. It’s unclear if the car would be released in the States as a Toyota or as a Scion. The Auris recently went on sale in North America as the Scion iM.

The car hasn’t been confirmed for North American shores yet, but considering our penchant for anything crossover, the subcompact C-HR would scratch an itch Toyota has in its lineup now.

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  • ToolGuy Please allow me to listen to the podcast before commenting. (This is the way my mind works, please forgive me.)
  • ToolGuy My ancient sedan (19 years lol) matches the turbo Mazda 0-60 (on paper) while delivering better highway fuel economy, so let's just say I don't see a compelling reason to 'upgrade' and by the way HOW HAVE ICE POWERTRAIN ENGINEERS BEEN SPENDING THEIR TIME never mind I think I know. 😉
  • FreedMike This was the Official Affluent-Mom Character Mobile in just about every TV show and movie in the Aughts.
  • Offbeat Oddity The RAV4, and I say this as someone who currently owns a 2014 CR-V. My aunt has a 2018 CR-V that has had a lot of electrical issues, and I don't trust the turbo and CVT to last as long as Toyota's NA engine and 8-speed automatic. Plus, the RAV4 looks sportier and doesn't have the huge front overhang.
  • Offbeat Oddity I'd go with Mazda, especially now that there's no more cylinder deactivation on the 2024 NA motor. It's around $4-5k less than the Toyota with similar equipment, and I think reliability is probably very close between them.Regarding reliability, hasn't this generation of RAV4 taken a hit? I know it's not rated as highly in Consumer Reports, and there were teething issues during the first few years. I'm surprised it's not mentioned in more reviews- even Jack Baruth's. I'm sure the bugs have been worked out by now, though.