Tag: BaoJun

By on November 19, 2012

GM added more capacity to its Chinese Baojun brand by opening a factory in Liuzhou, southern China. Plant and brand are part of the SAIC GM Wuling joint venture, where GM holds 44 percent, SAIC 50 percent, with 6 percent held by Wuling.

Baojun started with the Baojun 630, a compact sedan based on an older Buick Excelle/Daewoo Lancetti platform, later the Le Chi was added, a rebadged Chevrolet Spark. By 2015, Baojun wants to have a total of five models, Reuters says.

Baojun is one of China’s joint venture brands, which we at TTAC like to call “fake Chinese brands.” (Read More…)

By on October 17, 2011

Over the last few weeks we have traveled to the USA in 1986CambodiaPanama and Colombia. Now we’re getting serious and exploring the second biggest market in the world: China!

Bertel has been giving you regular updates on the Chinese market , so you are already all set for an in-depth exploration of which models the Chinese prefer… Not interested? Too bad… Oh wait. Actually, if you are already China-ed out, that’s fine, I’ve prepared 155 other countries for you to visit in my blog, and I can tell you it is 非常好 (very good), so click away!

There is one – I repeat one! – country in the world that has a Buick as the best-seller, and it’s China!

(Read More…)

By on May 10, 2011

 

Honda revealed prices for their „Chinese Brand“  Everus S1.  As reported before, these “Chinese brands” are brands created by joint ventures, based on (usually not the latest) foreign platforms, filled with parts of foreign pedigree, and as much Chinese manufacture as possible. Supposedly, these brands are targeted at the lower income brackets. They better start saving. When the concept was launched, the target price for the cars was under $10,000, but what is going on sale is consistently over that. (Read More…)

By on April 22, 2011

When you have a larger joint venture with a Chinese automaker, at some point it will be strongly suggested to you to create a Chinese brand. At least this is how The Financial Times understands it: “Foreign carmakers wishing to build new plants or add capacity in China’s burgeoning car market are being told by the government that if they wish to expand, they must develop a low-cost local car brand.”

Early fruits of these suggestions can be seen at the Shanghai Auto Show. (Read More…)

By on November 23, 2010

Yesterday, Ed introduced us to the latest addition to GM’s brand portfolio, the BaoJun. Introduced in China, it is allegedly slotted below the Chinese Chevrolet and the Chinese Buick, and supposedly, it is targeted at “first-time buyers in the nation’s second- and third-tier markets,” or so the propaganda goes. The car is made by the SAIC-GM-Wuling (SGMW) joint venture. We’ve had our eyes on that brand for a while, and eyed it with interested suspicion. The suspicion seems to be warranted. (Read More…)

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