Sales of the Gremlin-based AMC Spirit in the United States were pretty dismal, but perhaps that was just the result of the suits in Kenosha choosing the wrong ad agency. Let’s head south of the border to see how VAM, which built certain AMC models under license for the Mexican market, pitched the ’81 Rally AMX. (Read More…)
Posted in Sales and Marketing
Tagged as 1980s, 1981, 1981 AMC Spirit, 1981 VAM Rally AMX, amc, AMC Spirit, amx, Malaise, Malaise Era, Mexico, Spirit, television, TV Commercial, VAM
Tagged as 1980s, 1981, 1981 AMC Spirit, 1981 VAM Rally AMX, amc, AMC Spirit, amx, Malaise, Malaise Era, Mexico, Spirit, television, TV Commercial, VAM
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