#amx

I had an interesting conversation with a old friend of mine over the weekend. When I met this fellow, he was past 30 years old, unemployed, living with his mother, lacking both a goal and a direction. He stayed that way into his early 40, when another friend of mine and I pulled some strings to get him a tech job. I exhaustively back-filled his resume with imaginary work and ensured that at least some of it would check out if necessary. For about six months, I surreptitiously trained him on-the-job and picked up his slack while he learned the trade. I figured he would thrive from there …

… and I was right, In fact, he wound up as a Very Important Executive Type for a major tech firm. He’s so important now, and so well-compensated, that he has become bored. Much of our Sunday brunch consisted of him lecturing me about all the opportunities I was missing out in California, both financial and, er, gynecological. The only response I had to this was that the most important opportunity in my life is the opportunity to be a present-and-accounted-for father to my son, so I was gonna stay in Hicksville, Ohio, until that particular job is finished.

Having agreed to disagree on the future desired course of our lives, we made small talk about various tech-industry trends and buzzwords. “As a platform architect,” he noted, causing me to choke a little bit because my allergen-buzzword-receptors became permanently overloaded around the time people started adding the phrase “as a service” to everything, “I’ve come to realize that my job is actually to limit choice. You can’t give people a bunch of choices, even if there are several very good options available. You narrow it down. My job is to narrow it down into a decision that any idiot can safely make, because most executives are idiots who were promoted solely on the basis of their height.”

It was then that I experienced what the Buddhists call satori, or enlightenment, in the matter of the Ford EXP and Mercury LN7.

In 1981 the CART/PPG Indy Car series was in its third year. Formed in 1979 by racing teams who had split from the previous sanctioning body, USAC, over how races were promoted, the way that television contracts were handled and what they believed to be the small size of the winners’ purses, the ‘81 PPG Indy Car World Series had 11 races on the schedule and featured drivers like Rick Mears, Johnny Rutherford and Mario Andretti. In time the series would go on to become the sole sanctioning body for all of Indy Car racing, but in 1981 the series was still in its infancy and, despite having Indy Car as a part of it name, did not even include the Indianapolis 500 among its officially sanctioned events.

Sales of the Gremlin-based AMC Spirit in the United States were pretty dismal, but perhaps that was just the result of the suits in Kenosha choosing the wrong ad agency. Let’s head south of the border to see how VAM, which built certain AMC models under license for the Mexican market, pitched the ’81 Rally AMX.