If you’re like me, you spent most of the weekend huddled under a blanket, half-watching television and praying for the flu agony to be over. And nobody who watched a considerable amount television this weekend could have avoided the latest flight of heavy-handed ads from Jeep and Chrysler’s new Ram brand. “My Name Is Ram” and the E.E. Cummings-inspired “i am. Jeep” campaigns are blitzing airwaves across the country as the New, New Chrysler gears up to make its wildly optimistic sales goals. After five months of total silence coming out of bankruptcy, the ads are coming out in earnest, and they’ll be running non-stop in hopes of catching up with the $100 per retail sale ad spend goal for 2009. Next year, Chrysler’s ad spending will go up to $170 per projected sale, peaking in 2011 at $210 per planned retail sale. And this increase in ad spending appears to explain why Chrysler’s sales projection charts swing wildly upwards after a dismal 2009. After all, if throwing upward of a billion bucks per year won’t change consumer perceptions, what will? Well, besides new product, anyway. There’s many a slip twixt the PowerPoint and the profit.
Tagged as advertising, agony, bankruptcy, billions, campaigns, Chrysler, grand cherokee, hail mary, Jeep, tax dollars, turnaround
Recent Comments
krhodes1 - My money is on this – you will see the new 2015 Chrysler Caravan right alongside the Town & Country. $18K...
Marcelo de Vasconcellos - Since we’re discussing the future of Dodge here, I’ll chime in. From my perch if Dodge went...
jkross22 - What a cool looking thing. Fiat, listen, all 10 of us wagon owners with 3 pedals would love to have this type of thing. Stick an auto in it for the...
GoCougs - What an awful stupid piece. The C250 isn’t any marvel in engineering and it’d be pretty tough...
rpol35 - Here’s a little more on the topic: http://finance.yahoo.com/news/ news-summary-gm-breaks-ground- 183505148.html
bball40dtw - Hey, we find full throttle right before we launch our C250s into trees at 4 am. Too soon?
krhodes1 - And yet millions of people somehow managed to drive sub-100hp original Chrysler Minivans all over the US, even on short onramps. Sheesh. And I will...
bball40dtw - “After all, I am a very busy person, usually because I spend a lot of time dropping off my mail at the mailbox.” Here I thought you spent all...
donnyindelaware - this is all crazy i hope this is not true. how can they do this and keep all there sales up give dodge the van...
Rental Man - Toyota has sold massive amounts of the nearly Base 8 pass Sienna LE to Rental Fleet over the years with one or no...