#Ram1500SergioMarchionne
Sergio: Ram Incentives Are Here to Stay, and Who Cares If No One Builds Us a Small Car?
Ram’s September sales surge grew its share of the full-size pickup segment, but only after Fiat Chrysler Automobiles threw incentives at buyers that easily topped those of its Detroit Three rivals.
Expect that to continue, says FCA CEO Sergio Marchionne. While some automakers, namely Ford, have slowed production to keep pace with lower demand, FCA sees an opportunity to spend more to sell more.
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