Driving Dystopia: German Automakers Keep Reimagining Vehicle 'Ownership'

Volkswagen recently announced that it plans on making massive amounts of money by introducing more vehicles with over-the-air updates (OTAs), many of which will be able to store and transfer personal profiles so that users can effectively just rent their vehicles for eternity. Additionally, VW has suggested future models will have ability to lock features (that have already been physically installed) behind a paywall that users can unlock via subscription services — things like heated seats, satellite navigation, or even the vehicles top speed.

“In the future, our customers will buy, lease, share or rent cars just for a weekend, and we can use software to provide them with whatever they need over the air,” VW brand’s sales chief Klaus Zellmer said during an online presentation held on Tuesday. “The ID family has been designed for further development, with OTA updates to improve the software’s performance and tailor it to our customers’ needs.”

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Toyota Wants to Expand GR Performance Arm

Toyota is reportedly taking the performance aspects of its brand, which some of our readers might recall has been a little spotty, very seriously and has begun making plans to broaden the horizons of the Gazoo Racing (GR). The sub-brand, which seems to be gradually supplanting Toyota Racing Development (TRD), has introduced a slew of GR-badged models in Asia and Europe and will be affixing the title onto the returning 86 coupe. It has also slapped the performance designation onto the current-generation Supra here in North America, with no intention of stopping there.

According to Bob Carter, executive vice president of sales for Toyota North America, the Japanese manufacturer wants to extend the GR treatment to even more models.

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Ford CEO Already Sees Maverick as Successful, Suggests Variants

Ford CEO Jim Farley was interviewed in a New York Times article apparently devoted to praising him and the company. It was reminiscent of those segments on Good Morning America where they have healthy cooking tips sponsored by the American Egg Board and — surprise, surprise — end up recommending people incorporate eggs into meals.

But it wasn’t entirely devoid of substance, either. While pretending that Farley had just taken the job and was somehow solely responsible for a gaggle of successful debuts planned ages before he took over, NYT did mange to convince him to open up about the future of the Maverick pickup and its potential family.

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2022 Chevrolet Blazer: Fewer Engines, More Hues

The Chevrolet Blazer will be dumping its base engine for the 2022 model year. The naturally-aspirated, 2.5-liter motor always felt as though it would have been more at home in a vintage Plymouth Acclaim or original S-10 Blazer, however. Removing the 193-horsepower unit from the modern crossover, which can be optioned to weigh in excess of two tons, probably isn’t going to make anyone’s eyes well up.

In exchange, the manufacturer has seen fit to expand the color palette.

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Mazda6 Leaves Our World in 2022, CX-3 Follows

On Friday, Mazda officially confirmed it will be discontinuing its 6 sedan and CX-3 crossover for the United States after the 2021 model year. But we don’t want you to get too bent out of shape over this prematurely. Mazda is plotting to evolve its lineup with new engines (including inline-sixes) and rear-drive-dominant architectures designed to deliver the desirable dynamics the brand is known for.

We might end up seeing the sedan returning to our shores before anyone has had a chance to miss it, though perhaps under a different name.

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Lamborgreeni: Italian Automaker to Become Electric Only by 2024

Lamborghini CEO Stephan Winkelmann announced on Tuesday that the Italo-German supercar brand will officially be transitioning to electric vehicles, with the last traditional internal combustion model coming before 2024.

But these kinds of proclamations rarely adhere to observable reality, otherwise, we’d all be riding around in flying cars that can navigate autonomously. What Lamborghini is really promising is an intent to abandon models that rely exclusively on combustible fuels while it builds a bunch of them in the interim. It’s kind of like saying you’re going on a diet next month and gorging yourself on chocolate cake as you brag to your friends about how healthy you’re about to become.

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Williams Engineering and Italdesign Launching Joint EV Platform

Williams Advanced Engineering is teaming up with Italdesign to establish another electric vehicle platform targeting the wealthy — or an “upper-premium EV production solution,” according to those responsible for its development.

Dubbed the EVX modular electric platform, the architecture uses large structural batteries and an abundance of recycled composites mixed in with lightweight aluminum. They should also be pretty chic, considering the parties involved. Williams exists specifically to adapt technologies utilized by its Formula 1 team for commercial applications while Italdesign is probably the most famous automotive design studio in automotive history.

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Mercedes Spending $59 Million to Build ESprinter in U.S.

On Tuesday, Mercedes announced it would be pouring roughly $59 million (€50 million) to build the all-electric Sprinter van at three facilities. One of them will is the American MBV factory in Ladson, South Carolina, with the remaining two sites naturally situated in Düsseldorf and Ludwigsfelde, Germany.

Over 200,000 Sprinter and Metris model vans have been assembled in the United States since 2006, though the automaker had actually been using the state to avoid the chicken tax for much longer. Considering the region is the second-largest market for Sprinter vans, Mercedes is not interested in dissolving its American commitments either. The investment will be spread across the three facilities for the necessary tooling to build the EV variant the automaker already started selling in Europe.

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VW Microbus Successor Scheduled for 2024 American Launch

Remember the all-electric Microbus successor Volkswagen was chirping about a few years ago? If you don’t, you can be forgiven. Despite the model receiving loads of press after the automaker acknowledged it would indeed be coming to North America, reports on its progress started becoming incredibly rare by 2019. With #VanLife trending inside the United States, VW would be an absolute fool not to start offering something trendy to fit the bill and the horribly named I.D. Buzz seems an ideal candidate. However, it feels as though the company has forgotten our market while it preps the model for Europe.

There’s reportedly no reason to worry. Volkswagen has confirmed that the model will be showing up on our shores in 2023 after it’s made a splash across the pond. But there will be a few stipulations.

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Jaguar Is Going to Try and Sell the I-Pace in India

Jaguar Land Rover unveiled its all-electric SUV to the Indian market this week, proving that it’s dead serious about expanding the I-Pace’s customer base. While parent company Tata Motors undoubtedly has a fondness for its home region, we cannot help but wonder if its a market worthy of pursuit considering the model’s starting price.

The manufacturer has the (90-kWh) I-Pace stickered at 105.91 lakh rupees, which translates to about $147,000 USD. Considering the unique way India writes out denominations and often transitions between crore and lakh as a way to avoid listing high-value items in the millions of rupees, we were initially convinced we’d messed up the conversion. The sum would not only eclipse the $70,000 MSRP Jaguar has affixed to the I-Pace in the United States, it makes it highly uncompetitive against the luxury EVs already on a market that’s not known for its wealthy consumer base. How could this be JLR and Tata’s preferred strategy?

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SEAT Positioned to Head Development on VW Group's Littlest EVs

Despite Volkswagen having snatched away MEB development duties planned for SEAT, it’s apparently happy to give the Spanish brand an opportunity to head projects for the MEB-Lite platform for the majority of VW Group. The resulting vehicles should all be compact battery electric or hybrid cars, and potentially very low in fat, sugar, or carbs based on the agreed-upon naming conventions.

Better still, Volkswagen has claimed these vehicles should begin arriving by 2025 yielding MSRPs below €20,000 — which is roughly $24,000 USD. We’re not willing to rule anything out for our market, especially given the segment is relatively new. But North America isn’t prone to receiving exceptionally small European imports, so don’t hold you’re breath if you happen to be living within the region and eager to buy an EV smaller than the I.D.4.

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Volvo Cars Now Following Lynk & Co Playbook, Introduces C40 Recharge

There was a time when practically any automaker could earn a few brownie points by proclaiming that they too would be transitioning toward becoming an electric-only manufacturer by [insert year here]. But times have changed and EVs have been around long enough for consumers to expect more than a promise that there would someday be more of them. There’s also a sense that regulations (stemming largely from Europe and China) are forcing the issue to a point where practically all automakers will eventually have to totally seize electrification or be forced to hand over vast amounts of money to governments or their chief rivals as a way to “offset” carbon emissions — making corporate promises far less impressive than they otherwise could have been.

Volvo, which was at the forefront of novel combustion powertrain solutions a few years ago, has since committed itself toward wholly embracing electrification under the tutelage of Geely Automotive. The Swedish-Chinese brand has made repeated announcements suggesting just how important EVs are for its future. On Tuesday, the company announced that it had officially committed itself to going fully electric by 2030 and showcased a new model while also vowing to make future sales online only.

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Jaguar Land Rover Deathwatch: Hitting Reset on EV Development

Jaguar Land Rover has canceled several planned vehicles and opted to reassess its Modular Longitudinal Architecture (MLA) after the company started fretting about the probability of unmet emissions requirements. Chief Financial Officer Adrian Mardell addressed investors on Friday to explain that all subsequent development of the platform would be postponed indefinitely. Ironic, considering MLA was supposed to be flexible enough to facilitate electrification and putting a lid on it means canceling the planned all-electric Jaguar XJ sedan and at least one unnamed Land Rover.

Rather than its intended purpose of underpinning all JLR products by 2025, the MLA platform is now said to be used exclusively on Land Rover’s larger SUVs. Meanwhile, the manufacturer has decided to prioritize its battery-focused Electrified Modular Architecture (EMA) as it tries to place a greater emphasis on electrification moving forward. Sadly, that means the $1.4 billion it spent in service of advancing MLA and finding a new partner that can help make Jaguar all-electric by 2025.

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Cadillac to Expand V-Series Performance Lineup, Blackwing

As much as we like to chide domestic automakers for abandoning traditional cars for the juicier margins of crossover vehicles, they haven’t done away with them entirely. Cadillac even went so far as to introduce Blackwing variants of the CT4-V and the CT5-V in 2021, something many claimed was necessary after the V-Series lost some of its mightiness when the new models arrived. Apparently, General Motors wants its luxury division to keep it up with the Blackwing models while it continues to expand the V-Series lineup.

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Hyundai Reportedly Using SK Batteries for Ioniq 5

We recently published an article about Hyundai’s upcoming Ioniq 5 EV and closed by suggesting it might be desirable that North America wouldn’t be the first to get them. If you read our post about the automaker’s current situation with supplier LG Chem, you may have already been able to guess why we feel this way. The manufacturer is looking down the barrel of an expensive recall relating to battery fires and EVs have a propensity to experience botched product launches. Considering the newness of the technology, some of that is to be expected. But that may not be the whole story.

News has begun circulating that Hyundai and Kia would begin sourcing more products from China’s Contemporary Amperex Technology (CATL) and Korea’s SK Innovation. We’ve likewise seen reports coming out of Korea stating that the automaker had decided to install SK batteries in the Ioniq 5, presumably because the units it has already sold to Hyundai haven’t been implicated in any fire-related recalls.

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  • Zipper69 "At least Lincoln finally learned to do a better job of not appearing to have raided the Ford parts bin"But they differentiate by being bland and unadventurous and lacking a clear brand image.
  • Zipper69 "The worry is that vehicles could collect and share Americans' data with the Chinese government"Presumably, via your cellphone connection? Does the average Joe in the gig economy really have "data" that will change the balance of power?
  • Zipper69 Honda seem to have a comprehensive range of sedans that sell well.
  • Oberkanone How long do I have to stay in this job before I get a golden parachute?I'd lower the price of the V-Series models. Improve the quality of interiors across the entire line. I'd add a sedan larger then CT5. I'd require a financial review of Celestiq. If it's not a profit center it's gone. Styling updates in the vision of the XLR to existing models. 2+2 sports coupe woutd be added. Performance in the class of AMG GT and Porsche 911 at a price just under $100k. EV models would NOT be subsidized by ICE revenue.
  • NJRide Let Cadillac be Cadillac, but in the context of 2024. As a new XT5 owner (the Emerald Green got me to buy an old design) I would have happy preferred a Lyriq hybrid. Some who really like the Lyriq's package but don't want an EV will buy another model. Most will go elsewhere. I love the V6 and good but easy to use infotainment. But I know my next car will probably be more electrified w more tech.I don't think anyone is confusing my car for a Blazer but i agree the XT6 is too derivative. Frankly the Enclave looks more prestigious. The Escalade still has got it, though I would love to see the ESV make a comeback. I still think GM missed the boat by not making a Colorado based mini-Blazer and Escalade. I don't get the 2 sedans. I feel a slightly larger and more distinctly Cadillac sedan would sell better. They also need to advertise beyond the Lyriq. I don't feel other luxury players are exactly hitting it out of the park right now so a strengthened Cadillac could regain share.