#GeneralMotors

Sacrificing much, GM spent billions and billions of 1980s dollars on technology and engineering entities at the behest of CEO Roger Smith, who wanted to transform The General into a company more resembling a conglomerate like GE. Half a decade later Smith was gone, and the remaining brass began to unwind the costly EDS and Hughes deals and return GM to its standard operating procedure. But behind the layers of finance and paperwork, Guidestar GPS was developed. And the first time the public got to see it was in 1994 in a very exciting debut.

Buick reportedly spent 2023 closing a lot of dealerships. The brand lost 47 percent of its American retail locations through the year, which has been attributed to General Motors buying out storefronts that refused to invest in the necessary changes required to sell all-electric vehicles.

As we learned in our last installment in this series, the lowering of the digital and governmental barrier between civilian and military GPS assets in 1996 was a boon to the consumer side of navigation, and (per our comments) land surveying as well. It was a timely turn of events for General Motors after the Orlando area TravTek experiment of 1992 proved either too costly to scale, or alternatively not valuable enough in the eyes of consumers. Before we get to GuideStar, we need to cover much context around why GM was so keen on high-tech things in the Nineties, and the massive amounts of money it spent in its pursuit.

General Motors is one of the largest pickup truck manufacturers in the world, with its Chevrolet Silverado and GMC Sierra two of its more popular models. While the most recent iterations of the two full-size pickups are more refined and tech-forward than previous generations, the 2024 models appear to also have a problem with their roofs splitting.

General Motors announced its intention to drop Apple CarPlay and Android Auto on its upcoming EVs earlier this year. Now we have a new piece out in Motor Trend in which the company explains in so many words that the decision is all about driver safety.

When it debuted in its second generation guise for the 1954 model year, the Cadillac Eldorado changed its approach from low-production halo car to expensive trim package. The new take and lower price resonated with consumers and sales jumped immediately. Boldened, in 1955 a refreshed Eldorado appeared with a new rear end treatment that featured large fins not found on other Cadillac models. Upon the Eldorado’s return to (partially) unique styling, sales nearly doubled. Cadillac wanted more, and so for its final second generation outing in 1956 Eldorado was expanded into a new body style and two luxurious new trim names. 

We return to our Rare Rides Eldorado coverage this week, after a thorough review of the exterior and interior of the new-for-’54 Eldorado. The new model was meant to continue the excitement of the limited-run, very expensive 1953 Eldorado at a price that was notably more affordable to the American luxury car buyer. A more cynical take on a halo convertible, the 1954 went without any unique styling and instead focused on trim and badges to differentiate it from the garden variety Series 62 convertible upon which it was based. Normally this is the point where we’d talk about trims, but there weren’t any at the second Eldorado’s debut. It was not until after the model became a sales success that Cadillac debuted more variants.

Automakers have pumped billions into EV development and production, but it will take even more work and money for them to reach the market share goals laid out by the companies. General Motors has invested more than many of its rivals, but the automaker is realistic about the costs it faces going forward. At the same time, CEO Mary Barra said that GM is looking to boost production in 2024 using software and automation.

Cruise is going through some things right now. After one of its robotaxis hit a pedestrian, the company halted all autonomous vehicle operations and issued a recall for many of its units. It also lost the ability to operate in California, its home base, at least temporarily, and now, we’ve learned that its CEO and co-founder has stepped down.

Thanks to GM’s investments in electrification, Cadillac is accelerating its EV development and has confirmed another new gas-free model coming in 2025. The Optiq will enter the automaker’s lineup as a compact electric SUV, slotting in beneath the Lyriq and flagship Escalade IQ.

General Motors spent a lot of time and money in the development of TravTek GPS. As we learned in our last installment, the comprehensive (if clunky) navigation system used a touchscreen, had live traffic information, and could even make phone calls. Installed in 100 Toronados used in the greater Orlando area for an entire year, GM, AAA, and various government parties were eager to see just how useful the system was and if it was worthwhile. Narrator: It wasn’t. Let’s find out why.

Unionized Ford workers in Louisville, Kentucky, and General Motors employees from Spring Hill, Tennessee, have voted no on the contract agreement reached by the United Auto Workers. While this only represents a fraction of the UAW votes needed to ratify the updated contract, it’s a sign that the deal hasn’t yet gone through and may not if the trend continues. 

We return to our spicy Oldsmobile content this week, with the introduction of GM’s first publicly tested in-car navigation system, TravTek. Arriving in the early Nineties, TravTek was launched more than two decades after GM’s magnet-based DAIR prototype failed to make production. This time The General was determined to make good on their big investment. Onward, to Orlando!

On Friday, Cruise confirmed that its board had hired an outside law firm and technology consultants after the California Department of Motor Vehicles suspended its driverless vehicle operations. While robotaxi services had started developing a bad reputation in the months leading up to the suspension, Cruise (owned by General Motors) only saw government action taken against it following a high-profile incident where one of its vehicles struck a pedestrian.

In our last installment of Rare Rides Icons, we noted exterior visual differences between the Eldorados of 1953 and 1954. While the first Eldorado wore bodywork unique to the model, the second generation relied on trim and some badging to justify its price increase over the lesser Series 62. Today we slide into the Eldorado’s leather-clad interior to see how things fared in the transition to a mass-produced model.