BMW 4 Series Convertible Puts On Brave New Face for 2021

BMW has applied its new corporate grille to the 4-Series and nixed the retractable hardtop from the convertible in exchange for a ragtop that helps the model dump unnecessary weight. While the softer sunshine rig sounds relatively impressive, this will likely be a lateral move for most fans. The brand’s elongated Hitler mustache grille hasn’t gone over with everybody and a soft top certainly seems less premium. But BMW thinks it can win customers over on practicality and substance.

For starters, the new system offers a smidgen more headroom (just 0.2 inches) and has improved thermal insulation and sound dampening to keep it on par with the outgoing hardtop. It also takes up less space when stowed and only takes 18 seconds to do so at speeds at or below 31 mph.

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BMW Takes an 'If It Ain't Broke, Don't Fix It' Approach With the 4 Series

Going over the announcement of BMW’s updated 4 Series was reminiscent of my childhood attempts to parse out the difference between two nearly identical images in the monthly Double Check of my Highlights for Children magazine.

Beyond the M Sport styled front bumper and newly standardized LED headlights and taillights for each trim, there is nothing obvious about this mid-cycle refresh of the 4 Series. Most of the improvements are minimal and located below the surface, including the only one that really matters to driving enthusiasts — an improved standard suspension designed to encourage a neutral response at the limit and better feedback.

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  • Kjhkjlhkjhkljh kljhjkhjklhkjh A prelude is a bad idea. There is already Acura with all the weird sport trims. This will not make back it's R&D money.
  • Analoggrotto I don't see a red car here, how blazing stupid are you people?
  • Redapple2 Love the wheels
  • Redapple2 Good luck to them. They used to make great cars. 510. 240Z, Sentra SE-R. Maxima. Frontier.
  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.