It’s not often a car company, or any group of people for the matter, will admit mistakes – particularly billion dollar mistakes. That’s why the launch of the all-new Tata GenX Nano is refreshing. Based on former CEO Ratan Tata’s dream of moving Indians who transport their entire families on scooters and motorcycles into safer – albeit, basic – four wheeled automobiles, the very fact the original 2009 Nano was the least expensive car on sale anywhere in the world proved to be an albatross around the Nano’s tiny neck. Even Indians aspiring to the middle class of a developing country, it turns out, aspire to be seen in something other than the cheapest car in the world. They’d rather buy a used Maruti Suzuki Alto 800, the hatchback that more or less defines India’s entry level car segment. In recognition of that reality, the new GenX Nano will now be positioned as an entry level hatchback to more directly compete with the Alto 800, Hyundai Eon and the newly announced Renault Kwid. Read More >
Having done well with Jaguar Land Rover in its portfolio, Tata Motors is now turning to its premium subsidiary for its own foray into passenger cars and SUVs.
If you live in Brazil and are pining away for a Jaguar or Land Rover, Tata Motors will open a factory for the luxury marques in time for the 2016 Summer Olympics.
Remember the Tata Nano? It is the world’s cheapest car and we reviewed it earlier here. Neither does Jay Leno need any introduction. The host of the Tonight Show has gone ahead and added the Tata Nano to his garage. Jay already has more than 100 cars and 90 motorcycles in his garage. Leno also writes for The Sunday Times and will soon be giving his opinion on the Nano. The Tata Nano he has bought could have been gifted by Tata Motors for obvious reason. It is the top end model sporting fancy accessories, such as alloy wheels . Read More >
The Tata Nano, touted as the world’s cheapest car, did put India on the world map as far as automobiles go. I have frequently read comments on various American blogs where readers are hoping that Tata Motors launches one in the States. Be careful what you wish for. Read More >