Toyota Japan Admits to Exposing Millions of Customers' Data to the Open Internet for Years

Chris Teague
by Chris Teague

Toyota was far behind the times when it came to Apple CarPlay and Android Auto, with some at the company citing concerns around owners’ privacy as a significant speedbump to implementing the tech. Now, it seems those concerns didn’t completely extend to other areas of the automaker’s business. It recently apologized for leaving millions of owners’ data on the internet for several years.


Toyota will reach out to more than two million customers after discovering that data was left on the public internet for a decade. Blaming a “cloud misconfiguration,” Toyota Japan said that customers’ email addresses, vehicle chassis and computing numbers, location data, and video from onboard cameras were left online and only recently discovered by the company.


The flub only affects Japanese owners, so everyone else can breathe easily. Even so, it’s not the first time Toyota has admitted to loose data handling practices. Last year, the company said it had exposed 300,000 customer email addresses for several years. Earlier this year, a data security researcher found a vulnerability in Toyota’s supplier portal that exposed data on 14,000 of the automaker’s suppliers. 


While it’s good news that this particular issue doesn’t affect Americans, every new car on the road today performs some degree of data collection. Automakers use the data to improve their products, but some owners have reported being denied warranty claims and other issues due to data collected on their driving behavior. This might be one situation where reading the fine print pays off. 


[Image: Toyota]


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Chris Teague
Chris Teague

Chris grew up in, under, and around cars, but took the long way around to becoming an automotive writer. After a career in technology consulting and a trip through business school, Chris began writing about the automotive industry as a way to reconnect with his passion and get behind the wheel of a new car every week. He focuses on taking complex industry stories and making them digestible by any reader. Just don’t expect him to stay away from high-mileage Porsches.

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  • IBx1 IBx1 on May 12, 2023

    Does it make it any better knowing all that data about you is normally simply sold to whoever has money and asks to buy it?

    • Sayahh Sayahh on May 12, 2023


      That's why everyone should be able to opt out (better yet, make that the default) and have it deleted. Toyota knows and cares about data and tech like the FCC cares about stopping robocalls and spoofed numbers.

  • Lou_BC Lou_BC on May 12, 2023

    I wonder if my truck is telling GM that I've jumped it and blown donuts with it? Or have crawled through some nasty sh!t and gotten stuck?

    • See 1 previous
    • Jeff S Jeff S on May 14, 2023

      Big brother is watching us. This doesn't surprise me especially when our own smart phones track us.


  • Redapple2 UAW may have a valid issue. I ve been in plants that were bad. ....and i greatly dislike the UAW. I may need a 3/4 ton pick up. It will be a hecho Ram gas.
  • TheMrFreeze So basically no manual transmissions in US cars after 2029.I just raised one finger in the general direction of NHTSB's main office. Guess which finger it is!
  • TheMrFreeze Wife drives a Fiat 500 Turbo 5-speed (135hp vs. 160 in the Abarth), it's a lot of fun to drive and hasn't given us any headaches. Maintenance on it is not as bad as you'd think for such a cramped engine compartment...Fiat did put some thought into it in that regard. Back seat is...cramped...but the front is surprisingly roomy for what it is.I honestly wouldn't mind having one myself, but yeah, gotta have a manual trans.
  • Bkojote Tesla's in a death spiral right now. The closest analog would be Motorola circa 2007.The formula is the exact same. -Vocal CEO who came in and took credit for the foundation their predecessor while cutting said efforts behind successful projects.-A heavy reliance on price/margin cuts and heavy subsidies to keep existing stock moving. The RAZR became a $99 phone after starting out as a $399 phone, the same way a Model 3 is now a $25k car.-Increasing focus on BS projects over shipping something working and functional to distract shareholders from the failures of current products. Replace "iTunes Phone" (remember that?) with "Cybertruck" and when that's a dud focus on "Java-Linux" the same way they're now focusing "Robotaxis".-Increasingly cut away investment in quality-of-ownership things. Like Motorola, Tesla's cut cut cut away their development, engineering, and support teams. If you ever had the misfortune of using a Motorola Q you're familiar with just how miserable Tesla Autopilot is these days.-Ship less and less completed products as a preview of something new. Time and time again at CES/Trade Shows Motorola was showing half-working 'concept' devices. The Cybertruck was announced 5 years ago yet functionally is missing most of its features- and the ones it has don't work. And I mean basic stuff- the AWD logic is embarrassingly primitive. A lot of Tesla hyperbole focuses on either he's a 4D-chess playing genius visionary or all of Tesla's being propped up by gov't mandates. But the reality is this company hasn't delivered any meaningful product evolution in the better half of this past decade.
  • Pig_Iron Stellantis is looking for excuses to close plants. Shawn Fain just gave them one. 🐹
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