Next Ford Ranger Set to Debut November 24

Matthew Guy
by Matthew Guy

For anyone looking forward to a new iteration of the Ford Ranger (*raises hand*), it seems like November 24 would be a good day to mark on your calendar. In a teaser video released today on YouTube, the Blue Oval announced they’ll be showing what they’re calling a ‘global’ midsize pickup truck on that day.

It will be broadcast by the crew at Ford Europe, and the teaser was voiced by an Aussie. Sounds pretty global to us.

Of course, we’ve been down this road before, with the Ranger Raptor appearing in other markets but refusing to play on this side of the pond, not to mention the fact that the existing Ranger was shilled in other countries long before it showed up stateside. The same goes for Nissan, who for years had a so-called ‘global’ pickup they sold just about everywhere else except for, well, here. These memories put us on high alert.

Nevertheless, the company promises this Ranger will be sold in 180 markets, surely one of which will have 50 Stars & 13 Stripes on its national flag. The glimpses of pickup shown in the teaser above show familiar design cues, including the stylized fender vents which appear on the F-150 and Super Duty, plus a c-shaped light signature that is currently part and parcel of the Ford truck lineup in this country.

There’s no word on powertrain at this point, though it’s worth noting that Ranger currently doesn’t offer a V6 between its front fenders in America. Shadetree types tend to opine that the existing 2.7L EcoBoost found in the F-150 will fit the engine bay of a Ranger without a tremendous amount of difficulty, and you gotta think that the company which literally invented the assembly line can figure out how to stuff a few more horses under the hood of its tweener pickup. The same goes for Fox shocks and other Raptor equipment. Here’s hoping, at least.

Spy shots taken by eagle-eyed photogs have captured development mules that seem to retain proportions similar to the current truck. Expect a continued offering of both SuperCab and SuperCrew body styles, since both of them seem to sell in numbers sufficient to warrant their continuation – not to mention most of its competitors do the same. Mirroring engine choices in the Bronco would be a smart move, but stranger things have happened at the Glass House either in the name of profits or politics. If the Bronco’s 7-speed manual was ported to the new Ranger, it would fulfill the dreams of many Blue Oval fans.

Whatever’s in the hopper, all will be revealed on November 24 on the Ford Europe YouTube channel.

[image: Ford]

Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

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  • Weltron Weltron on Nov 01, 2021

    But yet, they have the current Ranger and the new Maverick, which seems to have strong interest and sales so far. If you look on the used market, old Rangers, S10s and first gen Colorados seem to be holding their value strangely well, even pre COVID. Hyundai has a little truck too. Something tells me that not every buyer wants and F150.

  • ToolGuy ToolGuy on Nov 01, 2021

    Pretty sure I watched the whole video, but I have no idea what Ford was trying to tell me.

    • See 1 previous
    • Brn Brn on Nov 03, 2021

      One of the worst teaser videos I've seen in a while. My hope is that the new Ranger will give us some deep discounts on the current Ranger.

  • W Conrad I'm not afraid of them, but they aren't needed for everyone or everywhere. Long haul and highway driving sure, but in the city, nope.
  • Jalop1991 In a manner similar to PHEV being the correct answer, I declare RPVs to be the correct answer here.We're doing it with certain aircraft; why not with cars on the ground, using hardware and tools like Telsa's "FSD" or GM's "SuperCruise" as the base?Take the local Uber driver out of the car, and put him in a professional centralized environment from where he drives me around. The system and the individual car can have awareness as well as gates, but he's responsible for the driving.Put the tech into my car, and let me buy it as needed. I need someone else to drive me home; hit the button and voila, I've hired a driver for the moment. I don't want to drive 11 hours to my vacation spot; hire the remote pilot for that. When I get there, I have my car and he's still at his normal location, piloting cars for other people.The system would allow for driver rest period, like what's required for truckers, so I might end up with multiple people driving me to the coast. I don't care. And they don't have to be physically with me, therefore they can be way cheaper.Charge taxi-type per-mile rates. For long drives, offer per-trip rates. Offer subscriptions, including miles/hours. Whatever.(And for grins, dress the remote pilots all as Johnnie.)Start this out with big rigs. Take the trucker away from the long haul driving, and let him be there for emergencies and the short haul parts of the trip.And in a manner similar to PHEVs being discredited, I fully expect to be razzed for this brilliant idea (not unlike how Alan Kay wasn't recognized until many many years later for his Dynabook vision).
  • B-BodyBuick84 Not afraid of AV's as I highly doubt they will ever be %100 viable for our roads. Stop-and-go downtown city or rush hour highway traffic? I can see that, but otherwise there's simply too many variables. Bad weather conditions, faded road lines or markings, reflective surfaces with glare, etc. There's also the issue of cultural norms. About a decade ago there was actually an online test called 'The Morality Machine' one could do online where you were in control of an AV and choose what action to take when a crash was inevitable. I think something like 2.5 million people across the world participated? For example, do you hit and most likely kill the elderly couple strolling across the crosswalk or crash the vehicle into a cement barrier and almost certainly cause the death of the vehicle occupants? What if it's a parent and child? In N. America 98% of people choose to hit the elderly couple and save themselves while in Asia, the exact opposite happened where 98% choose to hit the parent and child. Why? Cultural differences. Asia puts a lot of emphasis on respecting their elderly while N. America has a culture of 'save/ protect the children'. Are these AV's going to respect that culture? Is a VW Jetta or Buick Envision AV going to have different programming depending on whether it's sold in Canada or Taiwan? how's that going to effect legislation and legal battles when a crash inevitibly does happen? These are the true barriers to mass AV adoption, and in the 10 years since that test came out, there has been zero answers or progress on this matter. So no, I'm not afraid of AV's simply because with the exception of a few specific situations, most avenues are going to prove to be a dead-end for automakers.
  • Mike Bradley Autonomous cars were developed in Silicon Valley. For new products there, the standard business plan is to put a barely-functioning product on the market right away and wait for the early-adopter customers to find the flaws. That's exactly what's happened. Detroit's plan is pretty much the opposite, but Detroit isn't developing this product. That's why dealers, for instance, haven't been trained in the cars.
  • Dartman https://apnews.com/article/artificial-intelligence-fighter-jets-air-force-6a1100c96a73ca9b7f41cbd6a2753fdaAutonomous/Ai is here now. The question is implementation and acceptance.
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