Opinion: Big Fines and EPA Crackdowns Spell Big Trouble for Speed Shops

Jo Borras
by Jo Borras
Whether it’s adapting to a rapidly changing performance landscape or overcoming the encryption that’s being built in to cars’ electronic brains, it’s tough to be a tuner these days. But you know what they say, “When it rains, it pours.” And, for aftermarket performance tuners, the hits just keep on coming.Don’t take my word for it, though. Ask Brent Leivestad, the owner of a small Colorado speed shop called PFI Speed who just got hit with an $18,000 EPA fine – a fine that, if not paid within 30 days, could increase to $180,000.“I was dumbfounded. I couldn’t even believe it,” Leivestad told Drag Illustrated in an interview published earlier this week. “I am a speed shop and sell race parts – I didn’t know that was wrong. I didn’t understand the basis of the EPA’s claim, I didn’t go in front of any trial or talk to anybody from the EPA, and the threat of ‘settle and pay within 30 days or else’ felt like a real shakedown intended to deny my rights.”There’s a lot to unpack here, of course, but the overall trend that I want to draw attention to is one of enforcement. Environmental agencies at federal and state levels seem to have grown some teeth in recent months, and they’re not just going the speed shops – they’re going after their customers, too.In California, CARB (the California Air Resource Board) and BAR (the Bureau of Automotive Repair) has already put measures in place to validate the sanctity of your car’s ECU. If your car’s ECU is found to be running unapproved software, that means no smog certificate for you. The official guide to the ruling reads, “Beginning July 19, 2021, vehicles with software not provided by the original equipment manufacturer (OEM) or approved through a California Air Resources Board (CARB) Executive Order (EO) will fail Smog Check. Before your vehicle will pass a Smog Check, you must take your vehicle to a licensed repair facility to have the vehicle’s software restored to the OEM software version. Once the software is restored, have your vehicle reinspected by a licensed Smog Check station. Note that vehicles initially directed to a STAR or Referee station must return to that station type to complete the inspection process.”This isn’t a new thing. In fact, there have been CARB rules on the books prohibiting non- CARB certified emissions-related components (ex.: ECU software, catalytic converters, mufflers, etc.) since at least 2009. The difference now is that these CARB and EPA rules are getting more firmly enforced, and not everyone is happy about how they’re being enforced.PFI SPEED AND THE COMING FLOODTo their credit, Performance Racing Industry (PRI) seems to have jumped to Leivestad’s defense, calling the EPA fine overreach in a statement, citing Leivestad’s claims that he complied fully with EPA inquiries and that there was no trial or hearing prior to his fine. To PRI, whose core membership is made up of hundreds of PFI Speeds, it’s a big issue.“There are thousands of legitimate motorsports businesses that are at risk of EPA overreach,” said Dr. Jamie Meyer, PRI President, in a statement. “The EPA is putting these businesses – which are typically small, homegrown, less sophisticated shops – in situations where they have to take on the full might of the federal government. The EPA is doing nothing to validate its enforcement efforts, and these small businesses are left with little choice but to comply.”What Meyer is alluding to here is absolutely true, despite the slippery slope fallacy. If PFI Speed is forced to pay its fines, others will be, too. That’s made doubly important because of one other fact in this case: PFI Speed didn’t manufacture the parts it’s being fined over.You read that right. PFI Speed isn’t being fined because they knowingly removed a car’s emissions controls or represented a product as something “street legal” that wasn’t. According to them, they’re being fined for selling 37 Hondata S300 ECUs over a two-year span.WHAT THIS IS REALLY ABOUTIt’s hard to understand why the EPA and PRI (and, coming soon, SEMA) have decided to square off over this particular shop in Colorado in any context other than it being a test case.In that context, it makes sense for the EPA to go after a shop like PFI Speed, rather than Hondata. After all, the product page for the Hondata ECU in question reads, “Warning: Within the USA this product is legal only for racing vehicles which may never be used upon a public highway.”That “racing vehicles” bit is the tricky part. That’s because, according to the EPA, street cars can’t be legally converted into race cars (an issue highlighted in this 2016 Congressional Hearing titled “ Racing to Regulate: EPA’s Latest Overreach on Amateur Drivers” as presented by Representative Barry Loudermilk (R), Chairman, Subcommittee on Oversight, Committee on Science, Space, and Technology, U.S. House of Representatives).If there is a court case (and that seems likely), PRI and SEMA will be pushing back on that key point while lobbying on the behalf of what they’re calling The Recognizing the Protection of Motorsports (RPM) Act of 2021 (H.R. 3281), which SEMA calls “common-sense, bi-partisan legislation to protect Americans’ right to convert street vehicles into dedicated racecars and the motorsports-parts industry’s ability to sell products that enable racers to compete. The bill clarifies that it is legal to make emissions-related changes to a street vehicle for the purpose of converting it into a racecar used exclusively in competition. It also confirms that it is legal to produce, market and install racing equipment.”If PFI Speed’s fine holds up, that’ll be game over for a lot of speed shops and amateur drag racers who, you know, do that sort of thing. And, as much fun as it might be to ramble off about “When does a streetcar become a race car?” these are people’s jobs we’re talking about, which is a heavy thing.That said, it’s also people’s clean air we’re talking about, so it’s hard to find an obvious bad guy in all this – especially as someone who loves tuning and racing, but has also been known to hug a tree now and again. But that’s me. You, however, are the Best and Brightest, and I want to know whether you’re cheering for the EPA or PFI Speed this time around.[Image: Twinsterphoto]
Jo Borras
Jo Borras

I've been in and around the auto industry since 1997, and have written for a number of well-known outlets like Cleantechnica, the Truth About Cars, Popular Mechanics, and more. You can also find me talking EVs with Matt Teske and Chris DeMorro on the Electrify Expo Podcast, writing about Swedish cars on my Volvo fan site, or chasing my kids around Oak Park.

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  • Armadamaster Armadamaster on Sep 20, 2021

    Tyranny...

  • JonBoy470 JonBoy470 on Sep 24, 2021

    It is of course illegal to operate non-compliant vehicles on public roads, but the law, as written, also prohibits even the installation of non-compliant parts into road-going vehicles. These speed shops are operating without even the merest whiff of plausible deniability that parts vendors successfully hide behind. If the customer’s vehicle is registered, or arrives under its own power, it’s impossible for them to not reasonably know they’re installing parts that are illegal for on-road use, into vehicles they know to be road-going, which means they’re violating the law. To be fair, the guys who order and install go-fast parts from the Jegs catalog are breaking the same laws, but it’s a lot easier to fly under the radar, doing it once in your driveway, to your own car, using parts sourced from a vendor who scrupulously remains unwitting to their ultimate use.

  • Redapple2 jeffbut they dont want to ... their pick up is 4th behind ford/ram, Toyota. GM has the Best engineers in the world. More truck profit than the other 3. Silverado + Sierra+ Tahoe + Yukon sales = 2x ford total @ $15,000 profit per. Tons o $ to invest in the BEST truck. No. They make crap. Garbage. Evil gm Vampire
  • Rishabh Ive actually seen the one unit you mentioned, driving around in gurugram once. And thats why i got curious to know more about how many they sold. Seems like i saw the only one!
  • Amy I owned this exact car from 16 until 19 (1990 to 1993) I miss this car immensely and am on the search to own it again, although it looks like my search may be in vane. It was affectionatly dubbed, " The Dragon Wagon," and hauled many a teenager around the city of Charlotte, NC. For me, it was dependable and trustworthy. I was able to do much of the maintenance myself until I was struck by lightning and a month later the battery exploded. My parents did have the entire electrical system redone and he was back to new. I hope to find one in the near future and make it my every day driver. I'm a dreamer.
  • Jeff Overall I prefer the 59 GM cars to the 58s because of less chrome but I have a new appreciation of the 58 Cadillac Eldorados after reading this series. I use to not like the 58 Eldorados but I now don't mind them. Overall I prefer the 55-57s GMs over most of the 58-60s GMs. For the most part I like the 61 GMs. Chryslers I like the 57 and 58s. Fords I liked the 55 thru 57s but the 58s and 59s not as much with the exception of Mercury which I for the most part like all those. As the 60s progressed the tail fins started to go away and the amount of chrome was reduced. More understated.
  • Theflyersfan Nissan could have the best auto lineup of any carmaker (they don't), but until they improve one major issue, the best cars out there won't matter. That is the dealership experience. Year after year in multiple customer service surveys from groups like JD Power and CR, Nissan frequency scrapes the bottom. Personally, I really like the never seen new Z, but after having several truly awful Nissan dealer experiences, my shadow will never darken a Nissan showroom. I'm painting with broad strokes here, but maybe it is so ingrained in their culture to try to take advantage of people who might not be savvy enough in the buying experience that they by default treat everyone like idiots and saps. All of this has to be frustrating to Nissan HQ as they are improving their lineup but their dealers drag them down.
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