Report: Looking for a More Expensive Way to Get Into the Least Expensive Genesis? You're in Luck
The G70 has thus far proven to be the most popular model in the Genesis lineup, attracting new buyers in the premium compact passenger car space since its late-2018 introduction.
Last year, the brand drew 56 percent of its volume from the G70. Through the first half of 2020, the G70 boasted more than double the sales of the next closest model, the G80. With quality awards adorning its trophy shelf, a pleasing design that fits its role as a rear-drive sports-luxury sedan, a window sticker capable of luring customers from German and Japanese brands, and power to spare, the G70 has a lot going for it.
But perhaps there’s a way for Genesis to boost its margins…
Turns out, there is. According to a 2021 order guide seen by CarsDirect, the G70 stands to gain a special edition trim for the coming model year, increasing the car’s cachet… and price ceiling.
Per the guide, the G70 Special Edition packs on the appearance niceties. Retailing for $54,925 after destination in rear-drive form, the new top rung of the G70 ladder is $3,650 dearer than the previous pinnacle (G70 3.3T Sport Package). Adding all-wheel drive increases the ask by two grand.
The Special Edition amasses everything that comes with the 3.3T Sport Package and adds a different set of 19-inch wheels, matte paint, a sport black interior with grey stitching, and a 12.3-inch 3D digital display already found in overseas markets. Nothing changes powertrain-wise.
It’s also possible that nothing changes with the model’s front and rear fascia, despite persistent rumors of a refresh arriving for the 2021 model year. Genesis wouldn’t talk about that, and apparently nothing in the available materials lends any credence to the reports.
Not a problem if it isn’t, as the G70 remains a looker, as well as a good value — especially in cheaper trims featuring the twin-turbocharged 3.3-liter V6. Adding a special edition trim is just a time-honored way to squeeze this car for a little extra juice.
[Image: Chris Tonn/TTAC, Genesis Motors]
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Looks like they managed to move about a thousand G70 units a month in the US prior to the pandemic. In Canada, where it has been on sale since March 2018, sales are lukewarm at best despite concierge service. Back seat room is laughable, and the 2.0t a snore with a weird transmission -- and there's high road noise from the rear wheels. About as sporty as a hot cross bun -- it hardly invites "sporty" driving. Yeah, so I didn't try the 3.3t. Whoopi do. If you want to convince yourself that the car has the Germans by the short and curlies, be my guest. Nothing like buying a car by convincing yourself from internet thumbs up drooling on the spec sheet from basement dwellers. Yeah, I know a 2.5t is on the way to overpower the Sonata and this thing. Wow, I can hardly wait.
I don’t see many G70’s in the NYC metro area. There seem to be far more Alfa Giulias, 3-series BMWs, Volvo S60, and Audi A3/4s. Maybe the lease or purchase deals are better or the dealer network is still sparse.