Massive Anticipated Corona Hit Aside, Toyota's Sitting Pretty

Steph Willems
by Steph Willems

Toyota, the automaker that regularly jousts with Volkswagen for the title of World’s Largest Automaker, expects its finances to take a major hit this year. A solid blow, but not a knockdown punch.

With sales down severely and production depressed across the globe, Toyota envisions an 80-percent profit drop for the current fiscal year.

After posting a profit of $22.3 billion for the fiscal year ending in March, the automaker said it expects the coronavirus pandemic to take a $14 billion bite out of its balance sheet. Operating profit for fiscal year 2020 is pegged at $4.7 billion.

Toyota’s car volume for the current year is expected to come in around 8.9 million vehicles, down from roughly 10.6 million last year. That’s a 9-year low for the automaker.

While the company expects return to healthy, 2019-like levels in 2021, this year will be a bitch of a thing, Toyota warned. You can’t fault the company for shying away from issuing less-than-rosy forecasts — something that can’t be said of many of its peers.

“The coronavirus has dealt us a bigger shock than the 2008 global financial crisis,” Toyota President Akio Toyoda said in an online media briefing, per Reuters.

“We anticipate a big drop in sales volumes, but despite that we are expecting to remain in the black. We hope to become a leader of the country’s economic recovery.”

While the reopening of America is well underway, with auto sales rising week over week, the fiscal damage of the extended lockdown is already severe, and it’s compounded by deprsssed sales overseas. Toyota reported a 54-percent U.S. sales drop in April. North American production got underway on Monday, but it won’t be business as usual for some time, what with new health protocol to adapt to and lingering supply chain issues.

Helping Toyota shrug off the damage is a massively loyal customer base and an array of products that top their respective segments in terms of sales.

[Image: Toyota]

Steph Willems
Steph Willems

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  • Thelaine Thelaine on May 13, 2020

    Toyota has mostly been under very good management since...forever. They make a wide range of vehicles which are known throughout the world for having very high average reliability. This is a spectacular achievement and covers a lot of blemishes. Few, if any, competitors can say the same (Honda?).

  • Bd2 Bd2 on May 13, 2020

    GM's strategy of culling under-performing/profit-draining markets has paid off during this global crisis. So has ToYoCo's strategy of pro-longed life-cycles and/or minimal powertrain upgrades which has saved cash and allowed Toyota to build up a huge cash reserve.

  • Theflyersfan Amazon Music HD through Android Auto. It builds a bunch of playlists and I pick one and drive. Found a bunch of new music that way. I can't listen to terrestrial radio any longer. Ever since (mainly) ClearChannel/iHeartMedia gobbled up thousands of stations, it all sounds the same. And there's a Sirius/XM subscription that I pay $18/month for but barely use because actually being successful in canceling it is an accomplishment that deserves a medal.
  • MRF 95 T-Bird Whenever I travel and I’m in my rental car I first peruse the FM radio to look for interesting programming. It used to be before the past few decades of media consolidation that if you traveled to an area the local radio stations had a distinct sound and flavor. Now it’s the homogenized stuff from the corporate behemoths. Classic rock, modern “bro dude” country, pop hits of today, oldies etc. Much of it tolerable but pedestrian. The college radio stations and NPR affiliates are comfortable standbys. But what struck me recently is how much more religious programming there was on the FM stations, stuff that used to be relegated to the AM band. You have the fire and brimstone preachers, obviously with a far right political bend. Others geared towards the Latin community. Then there is the happy talk “family radio” “Jesus loves you” as well as the ones featuring the insipid contemporary Christian music. Artists such as Michael W. Smith who is one of the most influential artists in the genre. I find myself yelling at the dashboard “Where’s the freakin Staple singers? The Edwin Hawkins singers? Gospel Aretha? Gospel Elvis? Early Sam Cooke? Jesus era Dylan?” When I’m in my own vehicle I stick with the local college radio station that plays a diverse mix of music from Americana to rock and folk. I’ll also listen to Sirius/XM: Deep tracks, Little Steven’s underground as well as Willie’s Roadhouse and Outlaw country.
  • The Comedian I owned an assembled-in-Brazil ‘03 Golf GTI from new until ‘09 (traded in on a C30 R-Design).First few years were relatively trouble free, but the last few years are what drove me to buy a scan tool (back when they were expensive) and carry tools and spare parts at all times.Constant electrical problems (sensors & coil packs), ugly shedding “soft” plastic trim, glovebox door fell off, fuel filters oddly lasted only about a year at a time, one-then-the-other window detached from the lift mechanism and crashed inside the door, and the final reason I traded it was the transmission went south.20 years on? This thing should only be owned by someone with good shoes, lots of tools, a lift and a masochistic streak.
  • Terry I like the bigger size and hefty weight of the CX90 and I almost never use even the backseat. The average family is less than 4 people.The vehicle crash safety couldn't be better. The only complaints are the clumsy clutch transmission and the turbocharger.
  • MaintenanceCosts Plug in iPhone with 200 GB of music, choose the desired genre playlist, and hit shuffle.
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