Chinese Help for Struggling Aston Martin?

Steph Willems
by Steph Willems

Maybe it won’t be needed, what with a new sport-utility vehicle on the way, but Aston Martin’s deflated stock price and profit dive has the British automaker in search of a financial parachute. By that, we mean investors who can pump a little cash into the company while boosting shareholder confidence.

After a disappointing year, Aston Martin needs to chart a path to better finances, and a Chinese company that’s no stranger to endangered European brands might just be that sugar daddy.

According to the Financial Times, Chinese auto giant Geely is interested in buying a stake in the automaker, which first listed shares back in 2018. Since that 19-pound ($25ish) debut, Aston’s stock price has sunk below 4 pounds. The automaker began the year by issuing another profit warning.

According to sources with knowledge of the matter, Geely is already performing the necessary groundwork for a big share buy. Just how large of one is unknown. Last month, it was reported that Aston was busy courting potential investors.

Geely has fingers in many pies. The conglomerate began the previous decade by purchasing Volvo Cars; it ended the turbulent period by buying a controlling stake in British sports car maker Lotus and entering into a 50:50 joint venture with Daimler to preserve the Smart brand. Over time, Geely slowly amassed a roughly 10-percent stake in Daimler, too.

The company’s cash and relatively hands-off presence helped Volvo back from the brink and allowed Lotus to start talking about offering a full range of vehicles. Planning for those models is already well underway. Should Geely be angling for a major stake, the benefits to Aston Martin could be many. In terms of product, access to the Geely family’s electrification bin would help Aston the most, what with European automakers facing newly stringent emissions standards this year.

[Image: Aston Martin]

Steph Willems
Steph Willems

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  • Piratethecat Piratethecat on Jan 14, 2020

    That’s an expensive looking new Escape.

  • Slap Slap on Jan 14, 2020

    While I'd like to see it come to the US, I just don't see it happening considering the lack of success of the TourX and Alltrack.

  • Kwik_Shift_Pro4X I prefer the "Classic" look along with getting a reg cab, RWD with 8ft bed and 5.7 V8.
  • Redapple2 I like the classic ram. Kinda like vinyl vs CD. Low cost. Low frills. Low bs. Simple controls.
  • MKizzy A price bump? Give it a couple of bad months + an unpredictable Musk mood swing and the M3 Performance could be selling at Altima prices.
  • ToolGuy I don't think it is fair that the other car companies have to compete with VW.
  • Wjtinfwb Seemed pointless to cannibalize your own products sales by offering a clearly inferior and older product toting the same name at a lower price point. Now many "Classic" buyers would have bought a current Generation RAM had that been all that was offered? It kind of made sense when GM did it for fleet only sales of outdated models like Malibu or Impala or even Ford while new model build grew to capacity. But they've sold these two side by side for at least 3 years now, which just seems counterproductive and costly.
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