QOTD: Smart Idea, or No?

Steph Willems
by Steph Willems

Monday brought news few people feared: the dwindling, one-model Smart brand (we refuse to use a lowercase “S”) is gonzo after 2019, at least in North America. Finally, some of you might be thinking.

It’s not likely there’s a large contingent of readers who can claim to be an owner of a Fortwo, or a Fortwo Electric Drive, or a Fortwo EQ Somethingorother, but it’s not inconceivable that a Smart played some part in your automotive history.

Given that the Smart brand lives on — and is destined to breed a new crop of global vehicles from its future Chinese plant come 2022 — it’s worth asking: can you see the brand returning to these unfriendly shores?

It won’t happen without eased trade tensions between the U.S. and China, and it certainly won’t happen if Daimler and joint venture partner Geely feel the new entity has something really hot. Something so scorching, so sure-fire, that it compels the partners to fund homologation, boat trips, showrooms, and branding.

Future Smarts will be electric, yes, but perhaps not as impractical as the brand’s current roster. And who knows what the future holds in terms of fuel prices and government intervention?

The original Fortwo was an oddity when it appeared. In that pre-recession era, the new, second-generation Fortwo offered a 36 mpg combined figure, a low price, and the ability to park anywhere. Despite the fact that a new, five-speed Corolla could seat five and return 31 mpg combined, five-figure volume occurred in more than one year. Up north, Canadians had access to the first-gen diesel model for a couple of years before the Americans, and that lunchbox-on-wheels’ 40 hp diesel triple returned 62 mpg on the highway.

Frugal.

Future Smarts might carry four passengers, not unlike the overseas-market Forfour, and they’ll certainly boast a driving range far in excess of the current EV model’s 58 miles. Looking three years into the future — when we’re all driving Ford Mach Es or what have you — can you see the Smart brand returning for round two?

[Image: Daimler AG]

Steph Willems
Steph Willems

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  • Inside Looking Out Inside Looking Out on Apr 30, 2019

    Meh, I would rather ride bicycle.

  • Charliej Charliej on Apr 30, 2019

    There are quite a few Smarts down here in Mexico. They are very practical here in Mexico with the narrow streets in 500 year old villages. Even Nissan March's are a little to big. Watching someone try to wrestle a large pickup around the village is something to see. You may have to back up three times to get around the corner. So a Smart is a practical car for this area. Or you could do like me and leave the car at home and ride a motorcycle around the village. Cheap Mexican motorcycles start at less than a thousand dollars US. Even Hondas and Yamahas are about a thousand dollars here. Motorcycle heaven.

  • Zipper69 "At least Lincoln finally learned to do a better job of not appearing to have raided the Ford parts bin"But they differentiate by being bland and unadventurous and lacking a clear brand image.
  • Zipper69 "The worry is that vehicles could collect and share Americans' data with the Chinese government"Presumably, via your cellphone connection? Does the average Joe in the gig economy really have "data" that will change the balance of power?
  • Zipper69 Honda seem to have a comprehensive range of sedans that sell well.
  • Oberkanone How long do I have to stay in this job before I get a golden parachute?I'd lower the price of the V-Series models. Improve the quality of interiors across the entire line. I'd add a sedan larger then CT5. I'd require a financial review of Celestiq. If it's not a profit center it's gone. Styling updates in the vision of the XLR to existing models. 2+2 sports coupe woutd be added. Performance in the class of AMG GT and Porsche 911 at a price just under $100k. EV models would NOT be subsidized by ICE revenue.
  • NJRide Let Cadillac be Cadillac, but in the context of 2024. As a new XT5 owner (the Emerald Green got me to buy an old design) I would have happy preferred a Lyriq hybrid. Some who really like the Lyriq's package but don't want an EV will buy another model. Most will go elsewhere. I love the V6 and good but easy to use infotainment. But I know my next car will probably be more electrified w more tech.I don't think anyone is confusing my car for a Blazer but i agree the XT6 is too derivative. Frankly the Enclave looks more prestigious. The Escalade still has got it, though I would love to see the ESV make a comeback. I still think GM missed the boat by not making a Colorado based mini-Blazer and Escalade. I don't get the 2 sedans. I feel a slightly larger and more distinctly Cadillac sedan would sell better. They also need to advertise beyond the Lyriq. I don't feel other luxury players are exactly hitting it out of the park right now so a strengthened Cadillac could regain share.
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