QOTD: What Brand Would You Rep?

Tim Healey
by Tim Healey

A thought struck me the other day – since joining TTAC, I’ve liked just about every Honda I’ve reviewed. I even found little fault with the Clarity, which I was otherwise neutral towards.

That doesn’t mean I like every Honda. I drove the Fit for 10 minutes at a media event last fall (no review … 10 minutes isn’t enough time) and while I found it pleasant, it didn’t resonate with me the way the first-gen car did. The HR-V is fine, but I don’t think it would be my first choice in that class. I have yet to drive the CR-V and Pilot.

Realizing that I like most of Honda’s present offerings, I started wondering. Were I to work for an automaker, forced to switch vehicles every 60 or 90 days in order to cycle through the lineup, which brand has a roster I like enough that I’d want to rotate completely through?

Honda obviously leaps to mind, based on the preceding paragraphs, but I’d also sign up at Chevrolet – I’d trade a month of hell in a Trax for a shot at all the Camaros and Corvettes. I could also see Subaru – there’s a reason for the brand’s popularity – or coddling myself in Lexus luxury, even if it means putting up with weird interior design.

If it were you, what brand would you pick? To add a little challenge to this, let’s forbid cross-brand driving. So if you pick Toyota, you don’t get Lexus, and vice-versa. Let’s restrict this to brand, not parent company.

As far as trim or model variations go, we’ll allow it. You can drive the base model and circle back to the top trim later. You’ll also get to try out each engine or transmission combo. So you can drive an EcoSport Mustang and later a Mustang GT, both the manual and automatic versions. And if you pick Chevy, you get access to all the different Silverado variations – and all the different Corvettes.

Or maybe a smaller brand tickles your fancy? Maybe a brand that sells just five or six vehicles is fine with you?

Go ahead, take a few minutes. Tell your boss you’re working on something important while you browse each brand’s site to see what lineup fits you best.

[Image: Honda]

Tim Healey
Tim Healey

Tim Healey grew up around the auto-parts business and has always had a love for cars — his parents joke his first word was “‘Vette”. Despite this, he wanted to pursue a career in sports writing but he ended up falling semi-accidentally into the automotive-journalism industry, first at Consumer Guide Automotive and later at Web2Carz.com. He also worked as an industry analyst at Mintel Group and freelanced for About.com, CarFax, Vehix.com, High Gear Media, Torque News, FutureCar.com, Cars.com, among others, and of course Vertical Scope sites such as AutoGuide.com, Off-Road.com, and HybridCars.com. He’s an urbanite and as such, doesn’t need a daily driver, but if he had one, it would be compact, sporty, and have a manual transmission.

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  • Tstag Tstag on Feb 15, 2019

    Jaguar, just to cycle from the F type to the F Pace, to the XJ to the electric I Pace. That’s got to be interesting

  • Brn Brn on Feb 16, 2019

    Every time I go car shopping, I try to cross shop several brands. Every time, I wind up with a Ford product. Their vehicles are just a really good balance. So yea, it'd be Ford.

  • Probert They already have hybrids, but these won't ever be them as they are built on the modular E-GMP skateboard.
  • Justin You guys still looking for that sportbak? I just saw one on the Facebook marketplace in Arizona
  • 28-Cars-Later I cannot remember what happens now, but there are whiteblocks in this period which develop a "tick" like sound which indicates they are toast (maybe head gasket?). Ten or so years ago I looked at an '03 or '04 S60 (I forget why) and I brought my Volvo indy along to tell me if it was worth my time - it ticked and that's when I learned this. This XC90 is probably worth about $300 as it sits, not kidding, and it will cost you conservatively $2500 for an engine swap (all the ones I see on car-part.com have north of 130K miles starting at $1,100 and that's not including freight to a shop, shop labor, other internals to do such as timing belt while engine out etc).
  • 28-Cars-Later Ford reported it lost $132,000 for each of its 10,000 electric vehicles sold in the first quarter of 2024, according to CNN. The sales were down 20 percent from the first quarter of 2023 and would “drag down earnings for the company overall.”The losses include “hundreds of millions being spent on research and development of the next generation of EVs for Ford. Those investments are years away from paying off.” [if they ever are recouped] Ford is the only major carmaker breaking out EV numbers by themselves. But other marques likely suffer similar losses. https://www.zerohedge.com/political/fords-120000-loss-vehicle-shows-california-ev-goals-are-impossible Given these facts, how did Tesla ever produce anything in volume let alone profit?
  • AZFelix Let's forego all of this dilly-dallying with autonomous cars and cut right to the chase and the only real solution.
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