A Very Interesting Ford Vehicle Just Revealed Itself

Steph Willems
by Steph Willems

It’s possible the 2020 Ford Bronco just had an unlikely reveal after photos of last month’s Las Vegas dealer convention found their way online. On a Ford website, no less.

Slated for production alongside the 2019 Ranger in Wayne, Michigan, the Bronco is returning to satisfy the burning itch felt by longtime fans of the rugged, body-on-frame SUV. But is this that vehicle?

These photos, uncovered by Off-Road.com, show a vehicle that certainly seems to fit the bill for Bronco. A retro visage with contemporary cues greets us. Circular headlamps ringed with LED mascara are a nod to the classic 1960s ute, and the model’s prow is (nearly) as blunt as can be. As noted by Off-Road, it appears the grille’s large “FORD” lettering features its own illumination, though whether this is a pre-production feature destined for the dustbin remains to be seen.

Clearly, Ford is enamoured by the floating roof trend sweeping the nation. Blacked-out pillars all around call attention to the equally retro white roof, which dips downward aft of the C-pillar. Meanwhile, the beltline rises to meet it. From a side-on angle, this feature brings to mind other SUVs that are most definitely not Fords. Along the slab-sided flanks, a small fender vent can be seen, while a lower character line rises to meet the rear fender bulge. Out back, the taillights are reminiscent of modern Blue Oval steeds like the Explorer.

You’ll also notice the presence of four doors and a fixed roof, which certainly isn’t retro. As a supposed Jeep Wrangler fighter, many hoped the returning model would allow drivers to go topless and give short shrift to rear-seat passengers, regardless of potential lost sales.

About that. Ford hasn’t, as of publication time, confirmed the identity of this vehicle. The model’s wheelbase and proportions raises suspicions that we’re looking at something else besides the Bronco. Also, Ford has already released an official teaser of the Bronco (above), showing a boxy, straight-edge vehicle that can’t possibly be a four-door. It’s known that Ford ‘s planning an Escape-adjacent “baby Bronco” crossover to capitalize on the returning nameplate, built on the platform of the new-generation Focus, with the automaker releasing a conceptual rendering earlier this year (see below). There are similarities, not least of which are the two hood bulges.

Two sources tell TTAC that the vehicle in the dealer meetup pics is not the BOF Bronco, which is expected to arrive in three- and five-door bodystyles. That would make this the unibody Baby Bronco, slated to arrive around the same time as its bigger stablemate.

An email to Ford remains unanswered. We’ll update this post when we hear back.*

*Update: Jiyan K. Cadiz, Ford’s North American car communications manager, writes (not unexpectedly), “Ford has an exciting product future but we don’t comment on speculation.”

[Images: Ford]

Steph Willems
Steph Willems

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  • SuperCarEnthusiast SuperCarEnthusiast on Nov 14, 2018

    Will Ford follows Jeep lead and hamper both new Bronco models with underperforming powertrains? Love to get the new Bronco with at least 300hp and same in torque!

    • EBFlex EBFlex on Nov 14, 2018

      Wow. I didn’t realize 707HP would ever be considered “underperforming”

  • Art Vandelay Art Vandelay on Nov 14, 2018

    Call it the Bronco II and I will probably buy one

  • Tassos the grille is more ridiculous than even most.. pickup trucks!The numbers for HP and TOrque are so low, they look like TYPOS.
  • Chris P Bacon Personally I still prefer a sedan (Volvo S60 is my daily). I spent a lot of times in National rentals. Looks wise, the Bu was interesting when it came out. Immediately lost me with the 1.5 four and CVT. I've driven it, but only the first time was by choice. Its just meh. If I see it on the Emerald Aisle I'll look for just about anything else.
  • 1995 SC Cadillac's traditional core customers for the most part purchased their last new car 20 years ago and they haven't been able to figure out where to go next since then. They were flailing before EV's. No surprise they are still flailing.
  • Tassos no. I sure as hell will never miss it. It was a good car, but the Accord and the Camry were so much better. GM has not made any money on it in years, so the decision to kill it was right.
  • FreedMike The automatics in this generation of Focus were legendarily bad, but with the manual, these were legit little cars. So...what's this "Tom's Tune"? Apparently this is the answer: https://focus-power.com/our-company/
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