While You Were Sleeping: July 1, 2014

Jack Baruth
by Jack Baruth

Another great day in the auto business, and more proof that deconstruction has not been completely der(r)ided in popular culture.



And The Keyboard On The Atari 400 Was That Way To Keep You From Getting Carpal Tunnel: “This physical link between smartphone and car might seem like a step back from the cutting edge. But it’s actually a sign of the new strategy that smartphone and car companies are employing to combat distracted driving.” So says Automotive News regarding the USB cable that’s required to use “Android Auto” in upcoming cars from Honda, Audi, GM, and Hyundai. Or it could be a sign of the remarkable difficulty everyone’s having getting Bluetooth connections to reliably handle wide data streams across different hardware… Nah. It’s gotta be about the safety. For the children.

Let’s Get Its Clothes Back On Before The Children See: A new Chinese MG sedan was caught in the buff during testing. “[C]heck that part of the ass above the crazy rear light” is the advice from Carnewschina’s Joey Wang, who failed to follow up the advice with the legally required “, Bro.”

Plus There Was The Literal Mountain Of Cash They Gave Me In The IPO: Former Hyundai CEO and beloved darling of the Jalopnik/Hooniverse crowd John Krafcik talked to Aaron Foley about how happy he was to move on at just the right time. Krafcik stated that “But I also love tech, and this is one of those rare companies that operates at the intersection of auto, retail and technology.” Holy shit, he said “I also love technology”. When asked by Foley “Why are car buyers increasingly hesitant of going to the dealership to buy a car?” Krafcik pretended the question was in conventional English and answered accordingly.

As Opposed To Rapid Sucking Up Of All The Fuel In The Tank: “Rapid advances in engine technology led to the demise of the original 2.0-liter EcoBoost, Makow-ski said” to the always credulous Richard Truett. “Makow-ski” in this case is not an honorific for a Japanese shark but a bizarre rendering of Scott Makowski’s name. He’s the Ford guy in charge of the all-new two-liter Ecoboost. The old engine had a four-year production run, during which Saudi Arabia emptied most of its oil reserves and no fewer than 1.82 million street races were lost to V6 Camrys whose drivers were not aware of said street races. Any remaining units of the old Ecoboost will be dumped in the hole that Atari used to bury the “E.T.” cartridges.

And We Believe Him, Because FIAT Quality Has Traditionally Been Beyond Reproach: Jason Stoicevich, the head of United States operations for FIAT, told WardsAuto that the brand’s astoundingly poor showing on the J.D. Power IQS was an anomaly. “So when the study was done, 91% of the study relied on the 500L, which is a new car where there are always quirks to work through,” Stoicevich said. Luckily, J.D. Power’s implementation of the “crooked gap used in a bar chart to show that one particular bar is wayyyy bigger than the others”, which was absolutely necessary to include FIAT in the IQS bar charts without blowing out the scale so much that it became a Wikipedia VY Canis Majoris Star Chart situation, went off without any quirks to work through.

And that’s the news, folks!

Jack Baruth
Jack Baruth

More by Jack Baruth

Comments
Join the conversation
6 of 12 comments
  • Wmba Wmba on Jul 01, 2014

    About time Ford got around to designing their own four cylinder engines instead of relying on modifying old Mazda engines. It's never been clear to me whether the Ecoboost 2.0 is a variant of the Mazda "L" or the Mazda MZR engine. In the UK, they never seem to have realized that the Duratec was a Mazda, probably on purpose due to their blinkered outlook, but it was. Previous Ford designed fours were hardly wonderful, the Zetec, for example and the CVH. From Wikipedia: " As of 2010, Ford is introducing a GDI turbo variant of the Mazda LF engine design as the EcoBoost 2.0L. They have developed their own manifold and engine control systems for use with the direct-injected, turbocharged EcoBoost. Ford plans to use the L-engine, as well as the Z-engine, well into the future for their EcoBoost and Duratec 4-cylinder generations. As of 2011, Mazda will cease to develop the L-engine, to be replaced by the SKYACTIV P-engine. At this time, Ford will be the only manufacturer still using the Mazda L- and Z-engine designs." Kind of says it all, really.

    • See 3 previous
    • Marcelo de Vasconcellos Marcelo de Vasconcellos on Jul 01, 2014

      @Jack Baruth yep, it had a brilliant character that could be described like that. I guess it's part of the reason I liked Zetec equipped cars so much.

  • Mechaman Mechaman on Jul 02, 2014

    Laughed at the Atari 400 reference. I got needled by my tech buds about buying one, and that keyboard .. then I showed them the membrane keyboard on my employers MAZAK CNC machine.

  • Redapple2 Love the wheels
  • Redapple2 Good luck to them. They used to make great cars. 510. 240Z, Sentra SE-R. Maxima. Frontier.
  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
  • Kwik_Shift_Pro4X Off-road fluff on vehicles that should not be off road needs to die.
  • Kwik_Shift_Pro4X Saw this posted on social media; “Just bought a 2023 Tundra with the 14" screen. Let my son borrow it for the afternoon, he connected his phone to listen to his iTunes.The next day my insurance company raised my rates and added my son to my policy. The email said that a private company showed that my son drove the vehicle. He already had his own vehicle that he was insuring.My insurance company demanded he give all his insurance info and some private info for proof. He declined for privacy reasons and my insurance cancelled my policy.These new vehicles with their tech are on condition that we give up our privacy to enter their world. It's not worth it people.”
Next