While Ford’s new compact Escort sedan was developed by Ford’s Aisa-Pacific R&D team specifically for China, Ford CEO Alan Mulally indicates that the company has more global plans for the car, including the possibility of selling it in the United States. Mulally told Automotive News that the Escort will likely go on sale in other markets besides China. He said that while the company already has the Focus in the stateside C segment, the Escort could allow the company to attract consumers at a new price point in that segment.
Ford revealed the revived Escort on Sunday at the Beijing auto show. The nameplate has been dormant at the automaker since 2000. While it’s based on a Focus platform, it has more leg room in back, something Chinese consumers appreciate. Mulally told AN that it’s only a matter of time before American consumers will also get a chance to stretch their legs in the back of an Escort.
“We have a really solid small and medium-sized product line in the United States right now…“But I think over time this will be another enhanced version of the C-size. It’s just a matter of when. We’re going to be able to provide a C-sized vehicle with different price points.”
Mulally said that how the new Escort will spread to other countries demonstrates how the company’s One Ford strategy can take a vehicle developed by one of their regional R&D teams and customize it for specific markets while still saving money by making a global product.
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