While two days after an avalanche killed 13 Nepalese Sherpas on Mount Everest may not be the best time to highlight a vehicle named for the peak, Ford is going ahead with introducing the Everest Concept to the Chinese market at the Beijing auto show. The seven passenger SUV, larger and more expensive than the Kuga and EcoSport crossovers already on sale there, will take the slot at the top of Ford’s utility vehicle offerings in China. The Everest was developed by Ford’s Asia-Pacific design team in Australia and it will be built in China by Jiangling Motors, one of Ford’s joint venture partners there. The Everest Concept was previously shown at last month’s Bangkok Motor Show.
While the red hot Chinese market has cooled a bit, with light vehicle sales growing at an annual rate of 10-15% compared to the 30% growth seen in 2009 and 2010, SUV sales continue to be strong, with 40% growth year to year.
Ford CEO Alan Mulally has said that the new Chinese market Escort sedan will likely end up in the United States (with local revisions) the company had no comments about selling the Everest outside of China.
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