2104 Beijing Auto Show: Ford Introduces Everest SUV to Chinese Market

Ronnie Schreiber
by Ronnie Schreiber

While two days after an avalanche killed 13 Nepalese Sherpas on Mount Everest may not be the best time to highlight a vehicle named for the peak, Ford is going ahead with introducing the Everest Concept to the Chinese market at the Beijing auto show. The seven passenger SUV, larger and more expensive than the Kuga and EcoSport crossovers already on sale there, will take the slot at the top of Ford’s utility vehicle offerings in China. The Everest was developed by Ford’s Asia-Pacific design team in Australia and it will be built in China by Jiangling Motors, one of Ford’s joint venture partners there. The Everest Concept was previously shown at last month’s Bangkok Motor Show.

While the red hot Chinese market has cooled a bit, with light vehicle sales growing at an annual rate of 10-15% compared to the 30% growth seen in 2009 and 2010, SUV sales continue to be strong, with 40% growth year to year.

Ford CEO Alan Mulally has said that the new Chinese market Escort sedan will likely end up in the United States (with local revisions) the company had no comments about selling the Everest outside of China.

Ronnie Schreiber edits Cars In Depth, a realistic perspective on cars & car culture and the original 3D car site. If you found this post worthwhile, you can get a parallax view at Cars In Depth. If the 3D thing freaks you out, don’t worry, all the photo and video players in use at the site have mono options. Thanks for reading – RJS

Ronnie Schreiber
Ronnie Schreiber

Ronnie Schreiber edits Cars In Depth, the original 3D car site.

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  • Wmba Wmba on Apr 21, 2014

    Blandness personified. Just another box on wheels that shreds the global One Ford policy. What is the USP of this beast?

  • NoGoYo NoGoYo on Apr 22, 2014

    Why can't our Explorer look like this instead of a bloated bulging behemoth? Sure it's basically a Ford-ified Durango, but I think the current Durango is one of the best looking SUVs you can buy...

  • Joe This is called a man in the middle attack and has been around for years. You can fall for this in a Starbucks as easily as when you’re charging your car. Nothing new here…
  • AZFelix Hilux technical, preferably with a swivel mount.
  • ToolGuy This is the kind of thing you get when you give people faster internet.
  • ToolGuy North America is already the greatest country on the planet, and I have learned to be careful about what I wish for in terms of making changes. I mean, if Greenland wants to buy JDM vehicles, isn't that for the Danes to decide?
  • ToolGuy Once again my home did not catch on fire and my fire extinguisher(s) stayed in the closet, unused. I guess I threw my money away on fire extinguishers.(And by fire extinguishers I mean nuclear missiles.)
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