Tesla Tries An Engineering Solution To An Emotional Problem

Jack Baruth
by Jack Baruth

It’s always wonderful to see life imitate art, particularly when the “art” is an Ayn Rand book. Remember that part in Atlas Shrugged where Hank and Dagny ride the first locomotive over the Rearden Metal bridge? (Um, that was a spoiler, sorry about that.) Now we have the real-life Hank Rearden (or is that Howard Roark?) in the form of Elon Musk, showing the world how his technological ideas are stronger than the media’s ability to destroy them.



You can read the whole story on Tesla’s website, but it boils down to this: To address concerns about impact-related battery fires in the Tesla Model S, the company will be fitting (and retrofitting, to existing models) titanium underbody plates to the vehicles.

During the course of 152 vehicle level tests, the shields prevented any damage that could cause a fire or penetrate the existing quarter inch of ballistic grade aluminum armor plate that already protects the battery pack. We have tried every worst case debris impact we can think of, including hardened steel structures set in the ideal position for a piking event, essentially equivalent to driving a car at highway speed into a steel spear braced on the tarmac.

We believe these changes will also help prevent a fire resulting from an extremely high speed impact that tears the wheels off the car, like the other Model S impact fire, which occurred last year in Mexico. This happened after the vehicle impacted a roundabout at 110 mph, shearing off 15 feet of concrete curbwall and tearing off the left front wheel, then smashing through an eight foot tall buttressed concrete wall on the other side of the road and tearing off the right front wheel, before crashing into a tree. The driver stepped out and walked away with no permanent injuries and a fire, again limited to the front section of the vehicle, started several minutes later. The underbody shields will help prevent a fire even in such a scenario.

The final paragraph is the best part:

As the empirical evidence suggests, the underbody shields are not needed for a high level of safety. However, there is significant value to minimizing owner inconvenience in the event of an impact and addressing any lingering public misperception about electric vehicle safety. With a track record of zero deaths or serious, permanent injuries since our vehicles went into production six years ago, there is no safer car on the road than a Tesla. The addition of the underbody shields simply takes it a step further.

Brilliant, really — and stupid. Given that this happened at the same time that revelations about GM’s concerted efforts to deny responsibility for the Cobalt ignition switches, this out-in-front response to potential issues is refreshing. But the fact that Mr. Musk allows his withering contempt for the media, and the general public it serves, to shine through undisguised doesn’t bode well for the company’s future. Remember all the misery that Ayn Rand’s heroes suffer, when the media-governmental complex decides to lean on them?

Jack Baruth
Jack Baruth

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  • VenomV12 VenomV12 on Mar 30, 2014

    I like the idea of Tesla more than I actually like the Tesla itself. After driving it I still think it needs a lot of work and it needs a price chop of at least $25,000 and a minimum range of 350 miles on a charge. The stock price is just laughably and insanely overvalued. Personally I think the car is safe and just fine.

    • See 7 previous
    • Mcs Mcs on Mar 30, 2014

      @Kaosaur >> The average Model S sold is about $95,000 nicely loaded and as far as I am concerned it is not a $95,000 car, it is barely a $75,000 car. Correct pricing is determined by supply and demand. If you're running a 2 - 3 month order backlog, then your product is not overpriced.

  • APaGttH APaGttH on Mar 30, 2014

    For those following along, the first Tesla fire in the wild happened just days after Tesla "created" it's NHSTA rating of a 5.3 (or was it 5.6) and said no other car was rated safer - ever - an then in a dig to other electric and series hybrid makers went on to say, no Tesla has ever had a fire in an accident. It couldn't have been a week after the first Tesla burned. The Maginot line will never be breached. The Titanic is unsinkable. A DC-10 can never have a triple hydraulic system failure.

    • See 2 previous
    • Shaker Shaker on Apr 01, 2014

      @u mad scientist "> The Maginot line will never be breached." "It wasn’t." Not directly, I suppose... :-)

  • Lorenzo They won't be sold just in Beverly Hills - there's a Nieman-Marcus in nearly every big city. When they're finally junked, the transfer case will be first to be salvaged, since it'll be unused.
  • Ltcmgm78 Just what we need to do: add more EVs that require a charging station! We own a Volt. We charge at home. We bought the Volt off-lease. We're retired and can do all our daily errands without burning any gasoline. For us this works, but we no longer have a work commute.
  • Michael S6 Given the choice between the Hornet R/T and the Alfa, I'd pick an Uber.
  • Michael S6 Nissan seems to be doing well at the low end of the market with their small cars and cuv. Competitiveness evaporates as you move up to larger size cars and suvs.
  • Cprescott As long as they infest their products with CVT's, there is no reason to buy their products. Nissan's execution of CVT's is lackluster on a good day - not dependable and bad in experience of use. The brand has become like Mitsubishi - will sell to anyone with a pulse to get financed.
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