2014 NAIAS: Mercedes-Benz Concept S-Class Coupe

Ronnie Schreiber
by Ronnie Schreiber

While I was at Cobo Hall straightening out press credentials to the upcoming Detroit auto show for a colleague, Mercedes-Benz was rehearsing their media presentation, including the North American reveal of the Concept S-Class Coupe, a two door version of Daimler’s flagship sedan. The Concept S-Class Coupe isn’t really a secret, having already been shown at the Frankfurt Motor Show in September.

The Mercedes-Benz display at the NAIAS this year is right across from Cadillac’s display, which has been split off from the other GM brands congregated in the corporate GM booth. One of the vehicles that Cadillac will be showing will be the Elmiraj coupe concept that was a big hit at Pebble Beach last summer. Cadillac’s product planners will likely be able to see the Concept S-Class Coupe from the Elmiraj’s turntable. Maybe that’s a good thing, as I’m in the group that thinks that the large RWD flagship sedan that outgoing GM CEO Dan Akerson says the company will build almost necessarily needs a coupe version at its side in Cadillac showrooms.

Ronnie Schreiber edits Cars In Depth, a realistic perspective on cars & car culture and the original 3D car site. If you found this post worthwhile, you can get a parallax view at Cars In Depth. If the 3D thing freaks you out, don’t worry, all the photo and video players in use at the site have mono options. Thanks for reading – RJS



Ronnie Schreiber
Ronnie Schreiber

Ronnie Schreiber edits Cars In Depth, the original 3D car site.

More by Ronnie Schreiber

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  • 28-Cars-Later 28-Cars-Later on Jan 12, 2014

    Now *that* is a car. Pity modern Daimler products seem to only have a three year half life.

  • INeon INeon on Jan 13, 2014

    The back end has the same lines as that front-engined V6/8 Porsche everyone hates from the 1980s. And the 1989 Lexus SC.

    • Corey Lewis Corey Lewis on Jan 13, 2014

      Don't hate the 928! Ever! Also yes. The lamps are SC/Accordy.

  • Redapple2 Cadillac, Acura and Infiniti have very tough rows to hoe.
  • Redapple2 First question: How do you define Sales Success?1 they ve lost more than 35% of all dealers in the last 5 years.2 transition to BEV will cost Billions. No money for new designs3 cars for #2 above have already been designed in BEV form and wont be redone significantly for - what- 10 years? 3b-Lyric and whatever its called are medusa level ugly. How could this design theme be fuglier than arts and science? Evil gm did though4 the market is poisoned. 1/3 of folks with $ would never consider one/ridicule the product. Under 40 yr olds dont even know the brand exists.It is dead and doesn't know it. Like a Vampire.
  • Redapple2 Focus and Fiesta are better than Golf? (overall?) I liked the rentals I had. I would pick these over a Malibu even though it was a step down in class and the rental co would not reduce price.
  • Teddyc73 Oh good lord here we go again criticizing Cadillac for alphanumeric names. It's the same old tired ridiculous argument, and it makes absolutely no sense. Explain to me why alphanumeric names are fine for every other luxury brand....except Cadillac. What young well-off buyer is walking around thinking "Wow, Cadillac is a luxury brand but I thought they had interesting names?" No one. Cadillac's designations don't make sense? And other brands do? Come on.
  • Flashindapan Emergency mid year refresh of all Cadillac models by graphing on plastic fenders and making them larger than anything from Stellantis or Ford.
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