Ronnie's Rants: Give Me My "S" Button, Please!

Ronnie Schreiber
by Ronnie Schreiber

In recent months I’ve driven a couple of cars that were considered sporting enough by their manufacturers that the letter S was part of the package. One was the Audi A7 TDI with a sport equipment group and a S Line badge on the fender. The other was a Chrysler 300S AWD and it, too, had a badge with the sibilant letter between R and T, in its case on the trunk lid.

The Audi had a TDI engine with 428 lb ft of torque and the Chrysler had a Hemi under the hood so both cars’ were indeed sporting and each has enough get up and go to get there very quickly with little effort. Both cars’ allow you to change dynamic settings so you’re actually getting something besides a badge that says S for your money. The problem is that both cars make you use the infotainment system to put the car into a more sporting dynamic mode. On the A7 that makes a little bit of sense because there are three basic settings plus the option for custom settings, something that can’t be accomplished with a simple button, but I suspect that most enthusiastic drivers like your humble correspondent won’t mess with the custom settings and just want to see that S light up in the instrument panel.

It seems to me that not putting a dedicated switch on the console or steering wheel to activate sport mode is a needless bit of cost cutting and that people who buy a S model want more than a badge on the outside, they want a button to engage warp mode on the inside as well. If you want to fine tune things, okay, so use the computers, but what’s wrong with a button? Both the Audi and the Chrysler let you deactivate stability control or turn it back on with just the press of a switch, why not the sport mode too? Also, it seems to me that there’s a safety issue at play. A simple button on the console or wheel can be activated or deactivated without taking your eyes off of the road. While the Audi MMI system is controlled from the console, you still have to look at the info screen to use it. So what sayeth the Best & Brightest? If you’re buying an S model, do you want to use the infotainment system to change dynamic modes, or do you want your S buttons too?

Ronnie Schreiber
Ronnie Schreiber

Ronnie Schreiber edits Cars In Depth, the original 3D car site.

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  • TybeeJim TybeeJim on Feb 24, 2014

    The Sport button makes sense to me. In techy cars, use the MMI/info screen to decide what the sport button means... And have it stay that way unless you physically change it. I think Audi may do this with Driver Select? I have 3 cars and all have something. In my Audi Q5, it's PRNDS where the S is for sport, but really just seems to change the tranny gear selection, maybe throttle response? My Mini Cooper S has a simple S button, must be pushed every time you start the car... Can't really feel what it does except for maybe throttle response. My wife's Mercedes '06 CLS has a Comfort/Sport button that affects gear selection, I.e. starts in 1st; and a suspension setting button which remains in the stiffer setting (yawn).

  • Shifflett Shifflett on Mar 22, 2014

    I'd like a button that makes the car in front of me go away.

  • Kjhkjlhkjhkljh kljhjkhjklhkjh A prelude is a bad idea. There is already Acura with all the weird sport trims. This will not make back it's R&D money.
  • Analoggrotto I don't see a red car here, how blazing stupid are you people?
  • Redapple2 Love the wheels
  • Redapple2 Good luck to them. They used to make great cars. 510. 240Z, Sentra SE-R. Maxima. Frontier.
  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
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