After taking a sales hit due to tsunami-related production woes, Lexus has been trying to regain their mojo with a new product offensive. Things started out with the new Lexus GS sedan that Jack Baruth and I loved on and off the track, followed by a revised RX. With the redesigned IS, the bulk of their lineup has been overhauled. Initially, I was a little concerned that the Lexus IS sedan would receive nothing more than a new nose and some LED lights for 2014 but the Japanese 3-Series fighter came out swinging when we were invited to the launch event earlier in the year. I came away impressed with the IS 350′s road manners, but most buyers will be shopping for the less powerful IS 250 and it’s taken us this long to get our hands on one.
Instead of refreshing the IS, Lexus decided to give their smallest RWD sedan a complete overhaul for 2014. Lexus crafted a new IS platform with a 3-inch longer wheelbase that addresses a big complaint about the old car – it was too small inside for American consumers. The result is an entirely new unibody that is three inches longer than the old model riding on a three-inch longer wheelbase. In addition to the stretch the 2014 model gets a hair wider, a hair taller and ground clearance drops by half an inch.
In addition to the Lexus “Spindle” grille up front, the IS sports an entirely different side profile that is easily the most expressive in the small luxury segment. Although I like Cadillac’s new ATS on the outside, I think the IS provides a more balanced blend of aggressive and luxury styling cues from the angry front end, to the almost-Swedish shoulder bulges. Unfortunately I just haven’t warmed up to the Lexus daytime running lamps which are now divorced from the headlamps and have their own cut-out in the bumper cover. Lexus says they are styled after the Lexus “L” but they just look like Nike “Swooshes” to my eye. Even so, if it were my money to spend I’d be torn between the restrained but elegant BMW 328i and the aggressive but sometimes questionable IS 250. I like Cadillac’s angular lines, but I slot the design just below the BMW and Lexus in my mental tally. Add the F-Sport package to the IS 250 however and Lexus breaks the tie with a more aggressive grille. (In the picture above.)
Because the GS and LS share interior design cues I had expected the IS to follow suit, I was wrong. While the other Lexus models have opted for a more open and expansive interior theme, the IS feels tight and close to the driver. The feeling is amplified by a high beltline and a tall center console. If you like your car to make you “feel big,” then this is the sedan for you. Rather than the “double bump” style that seems to be popular right now, Lexus opted for a tall two-tier look with the infotainment screen positioned farther away from the driver than the gauges, and centered in the tall dashboard. Opting for the F-Sport package replaces the analog gauges with a configurable LCD cluster.
Cabin plastics in the IS lead the competition, especially those farther from the driver’s usual reach. While BMW cut a few corners with the current 3-Series by using hard plastics low in the dash, the IS maintains a quality feel no matter how low your hand wanders. As you’d expect from Lexus, one can still get acres of stained wood and soft leather. “Can” is the operative word here,since real leather can only be found in the top two option packages in the IS, while all other models get Lexus’s faux-cow that is bonded directly to the seat foam to prevent stretching or folding as the seat ages. The imitation-hide is perfectly convincing and the only covering available in the IS 250 F-Sport.
Front seat comfort proved excellent during my week with the IS 250, easily besting the Audi A4, Mercedes C250, Cadillac ATS and the base seats in the BMW 328i – but if you want the best seats in this segment, you’ll find those in the Volvo S60 or the optional M-Sport seats in the BMW. Thanks to the wheelbase stretch, rear legroom is up by 1.6 inches over the last generation IS, while front leg room grows about an inch at the same time. The improved rear legroom is welcome as that has long been an IS shortcoming, but it’s obvious by both Lexus and Cadillac’s latest 3-Series fighter that nobody expected the 3-Series to grow as much as it did in this last generation. As a result the 328i beats the IS 250 by a whopping three inches of rear legroom. The Lexus does counter with a slightly larger trunk, but I found the overall trunk dimensions to be slightly more advantageous in the BMW balancing out the extra cube the IS offers.
Although I couldn’t find a single example on a dealer lot, the base IS with no options is the only way you can escape the infamous Lexus Remote Touch joystick. All other models use a small controller with haptic feedback to control a software interface originally designed for use with a touchscreen LCD. Regardless of the input method, all IS models get a 7-inch color LCD positioned far away from the driver. The base model sports a noticeable low resolution screen while all other models get a high resolution screen of the same size. The distance from the driver and the large plastic bezel conspire to make the screen look much smaller than it is. The problem is further compounded by the screen being actually smaller than the competition as well.
2014 brings some mild software updates to the infotainment software including a new home screen (shown above), HD Radio support and traffic information via HD radio instead of satellite so you don’t need an XM subscription to get a color-coded traffic map. If you can get beyond the input method, the system proved reliable and moderately intuitive. Overall however I am still forced to rank this system below BMW’s iDrive, Audi’s MMI, Infinit’s new two-screen setup, Volvo’s Sensus, and even Mercedes’ aging COMAND system. The only system to offend my inner-nerd more is with the Cadillac CUE system.
Operating by the “if it isn’t broken, don’t fit it” mantra, there are no significant changes under the hood for the IS 250 this year. That means we have the same 2.5L, direct-injection, 60° V6 engine as before, good for the same 204 ponies and 185 lb-ft of twist. (The IS 350 gets a 3.5L version of the same engine, making 306 HP and 277 lb-ft.) Just as before, we have a 6-speed transmission on offer (The RWD IS 350 gets a newer 8-speed), with AWD commanding $2,535 more. Should you opt for the F-Sport package, Lexus will add a sound amplifying snorkel to the intake plumbing to amplify the engine’s growl.
With everyone else moving to forced-induction four-cylinder engines, the smooth V6 engine is what sets the IS 250 apart. I know that calling a V6 “smooth” or, dare I say it, “buttery smooth” sounds like sacrilege, but since BMW no longer offers their naturally aspirated in-line 6 under the hood of the 328i, the refinement crown goes to Lexus. There is more going on here than just the numbers however, because the small turbos not only deliver more torque, they do so across a much broader RPM range than Lexus’ 2.5L V6. Even the Mercedes 1.8L turbo in the C250 blows out more torque across a broader band than the six cylinder mill in the IS 250. For reasons known only to Lexus’ product planning team, the 220 horsepower IS 300h, which mates the same engine to Lexus’s RWD hybrid drivetrain, remains forbidden fruit on our shores.
The IS’s 2.5L V6 may be down on power compared to the Americans and Germans but it is no contest when it comes to refinement or engine note. Sadly refinement isn’t what propels you to 60, so when the light turns green you’ll have a whisper quiet view of the competition’s rear bumpers. Our tester ran to 60 in 7.02 seconds, a full 1.3 seconds slower than the 328i and 1 second slower than the ATS 2.0T. Even the 1.8L turbo in the Mercedes C250 and the bargain-basement BMW 320i beat the IS 250 to 60 MPH by a few tenths.
The responsiveness of the IS in tight corners demonstrates how much time Lexus spent engineering the 2014 model. The old IS came across as isolated, perhaps even sloppy, while the third generation chassis is sharp and crisp. Every system in the IS feels like a team player from the numb suspension to the transmission shift logic and the revised double-wishbone front suspension. While the IS isn’t the hard-core corner carving machine the ATS 2.0T is, the IS 250 feels more harmonious and balanced on the road. Oddly enough, the BMW is the wild card. The E90 3-Series (previous generation) was precise and engaging, but the F30 (current generation) has traded handling prowess for a softer ride and a ginormous back seat. Meanwhile the Audi and Volvo plow like a John Deere when they encounter a corner and the Mercedes feels just as you would expect: heavy and soft. That’s not to say the IS is the performance winner. The Lexus is a hair heavier in the nose than the BMW, so at-limits handling is not as neutral as the ATS and because of the power deficit, the 328i is faster around the track. While the Lexus feels more precise and engaging than the BMW, the 328i’s better weight balance means it is both faster in the straightaways and holds its own in the corners. How about the Cadillac? It beats both the Lexus and the BMW hands down.
Without taking price into consideration, the IS 250 makes a compelling argument for those that value smooth drivetrains, excellent steering feel and chassis dynamics. If however you value performance, luxury amenities and cabin room, the BMW is your best bet. If you’re a BMW shopper that is after the “ultimate driving machine” then you need to visit the Cadillac dealer.
Reviews are nothing without pricing information however. The IS 250 is the cheapest car in this shootout by a long shot. The IS undercuts the BMW 328i by $3,600 (adjusting for feature content) and even manages to be $1,700 less than the BMW 320i. Option up the BMW and Lexus with navigation, sport pack and leather and the delta grows to more than $5,000. The story is the same with the Cadillac and Mercedes with the ATS ringing in $4,200 to $7,500 more and the C250 a whopping $5,500-$7,500 more. The Infiniti Q50 may seem like a natural competitor but Infiniti has yet to release a model that competes directly with the low output options in this segment.
After a week with the IS 250 and a few hours in the Cadillac ATS and 328i in the same week something dawned on me. Lexus and Cadillac have managed to do what they set out to: beat BMW at their own game. Cadillac has nearly replicated an E90 3-Series in terms of handling and chassis performance, Lexus has crafted a drivetrain and steering rack that are superior in smoothness and feel to what BMW is selling. But just when the competition caught up BMW decided to play a different game. By chasing luxury, roominess and fuel economy, BMW has shifted the focus away from driving dynamics. (Yep, I said that out loud.) And in the process BMW is laughing all the way to the bank. By chasing BMW Lexus has created the finest IS 250, yet the sales indicate what Lexus should have been chasing is the customer. For a car guy like me, the way the IS 250′s systems seem to work in perfect harmony combined with the low sticker price make it a winner. For the average shopper however, Lexus is an 8-speed automatic and a four-cylinder turbo away from true competition.
Lexus provided the vehicle, insurance and one tank of gas for this review
Specifications as tested
0-30: 2.58 Seconds
0-60: 7.05 Seconds
1/4 Mile: 15.37 Seconds @ 89.1 MPH
Cabin Noise at 50 MPH: 66 Db
Average Observed Fuel Economy: 27.5 MPG over 591 miles