I’ve never cared for the phrase “as American as apple pie” as apple pie is far from an American invention. Instead, we should say as “American as the pickup truck.” In 1925 Ford crafted the “Ford Model T Runabout with Pickup Body” and America’s love affair began. The Chevrolet Silverado, and its mechanical twin the GMC Sierra, may not be the best-selling vehicle in America (that award goes to the aging Ford F-150) but the Chevy alone has outsold the Toyota Camry by 55,000 units this year. Toss in the Sierra and there are more GM trucks sold on our shores in a year than all the Volkswagen, Audi and Porsche products put together. The high sales number and high profit margins explain the intense Ford vs Chevy vs RAM rivalry. With a new RAM in 2013 and a light refresh only a year later, GM is firing back with an all-new Silverado and Sierra. Does Chevy’s new half-ton have what it takes to be king of the hill?
Outside, the 2014 Silverado retains Chevy’s classic styling cues with stacked headlamps and plenty of straight lines. Although I didn’t think it possible, the wheel wells have become even more square for 2014. GM’s trucks have long been the sedate option in the half ton market, but Chevy has decided to inject a more passion for 2014. Up front we get a bolder grille, and following in Ford and Chrysler’s footsteps, there’s the vaguest hint of “big rig” styling in the hood stamping. New projector headlamps and an enormous chrome bumper round out the transformation.
Although the Silverado has grown slightly over the last generation, the difference isn’t huge. One major change for 2014 that does increase the truck’s size is the availability of the standard bed (6′ 6″) and crew cab combination making this combo 10 inches longer than the 2013 crew cab model and just shy of 20-feet. Also increasing in size for 2014 are the enormous square wheel wells. Square wells with round wheels have always looked a little peculiar to my eye. Be sure to sound off in the comment section. Although it’s a GM design cue that’s lived on for years, I think the square wheel wells would look better with a square-themed wheel. The ginormous openings will likely make aftermarket tuners happy since it’s easier to stuff bigger rubber on the Silverado without modification, but it made out tester’s enormous 20-inch wheels look small. Despite the squareness, and my family’s allegiance to the RAM brand, I think the Silverado manages to be the best looking half ton on the market by a hair.
While the outside impressed me with bold, aggressive styling and impressive fit and finish for a pickup truck, I was honestly disappointed by the interior. I found the Silverado a better place to spend my time than the Ford, but the 2014 RAM is not only more pleasing in style, but also more functional and Chrysler offers an extensive upgrade list including real wood trim and leather door panels. Practical features have long been a selling point and that continues for the Silverado. We get two glove boxes, large door storage pockets and a new center console in 5-passenger models. The wide console sports a whopping five USB ports, two of which are linked to the infotainment system while the others are charge only. There are multiple 12V DC outlets and an optional 120V inverter if you click the right option box. The console storage has been improved for 2014 but I found it to be slightly less useful than Ford or RAM’s stashes due to the cup holder module which “kinda-sorta” covers the front of the console. (Check out the picture above.)
Front seat comfort is easily the best in the half-ton market regardless of trim level. RAM’s front seats suffer from the same ergonomic flaw as many of Chrysler’s latest products: seats you sit on, not in. The Chevy’s seats on the other hand seemed perfectly shaped while the foam ranged from plush in our LTZ tester, to moderately firm in the base models. Likewise the rear seats scored top in the class with soft padding and seat bottom cushions that provided more thigh support than the competition.
If you’re a regular reader, you will know that I have praised GM’s low and mid-range touchscreen systems as some of the best in the business. Sadly the Silverado does not use that system. Instead, the Silverado joins the Impala and Buick LaCrosse in using a modified version of Cadillac’s CUE. So as not to step directly on their luxury brand’s toes, there are a few changes made to the system for truck duty. The expensive glass capacitive touchscreen (looks like a modern smartphone) is swapped for a resistive unit that isn’t as crisp or as glare reducing. The Chevy and Buick systems also get physical buttons for some system features, a marked improvement over Cadillac’s touchscreen only interface. Aside from these charges, the majority of CUE remains.
Like Ford’s MyFord Touch system, MyLink is sluggish in general and sometimes totally unresponsive. The software also suffers from unintuitive menu layouts and old-school mapping software that doesn’t jive with the system’s high-resolution screen. Like CUE, some multi-touch gestures are supported, but the different touchscreen is less able to decipher your intent leading to some frustrating moments. On the bright side, CUE’s selling points remain. The system’s voice command system features natural language commands and instead of treating the USB ports as separate inputs, the system aggregates them into one large music library allowing you to voice command songs without specifying the device.
Overall this implementation of MyLink ties with Toyota’s Entune system in the Tundra for third, with MyFord Touch coming in second and Chrysler’s uConnect taking the lead. uConnect is far more intuitive, the graphics are more pleasing to the eye and the system is generally more responsive. Thanks to a 2014 software update the RAM now offers OnStar like emergency services as well as app integration in the head unit. The last thing you should know about MyLink is that it is hard to avoid. Most models of the Silverado on the lot have either the large screen or small screen version with only the most basic trim levels getting a standard radio/CD player unit.
Instead of aping and releasing a new model with old engines, GM packs in three brand-new engines for 2014. Dubbed the EcoTec3 engine family, the Silverado comes standard with a 4.3L V6, an optional 5.3L V8 and soon there will be a 6.2L V8. All three engines share design elements, push rods and direct-injection. The 4.3L V6 is exclusive to GM’s trucks, not shared with cars and crossovers like Ford and Chrysler, the reason is obvious when you look at the power numbers. At 285 HP and 305 lb-ft of torque, the large V6 produced less power but considerably more torque than Ford’s 3.7 or or RAM’s 3.6. Thanks to variable valve timing and the direct-injection sauce, the V6 Silverado manages 18/24 MPG (City/Highway) without any special fuel economy trim parts added. While it doesn’t beat the RAM SFE’s 25 MPG highway number, it beats everything else.
Our tester had GM’s volume engine option, the 355 HP and 383 lb-ft 5.3L V8. In addition to the same variable valve timing and direct-injection systems the V6 gets, both V8 engines feature cylinder deactivation to improve highway MPGs. The 5.3L engine cranks out less power and twist than RAM’s 5.7L HEMI, but is competitive against Ford’s 5.0L V8. Those interested in V8 bragging rights will want to jump up to the 6.2L V8 which produces a class leading 420 ponies and 440 lb-ft of torque.
Regardless of the engine you choose, a GM 6-speed automatic will be sending power to the ground. The rumor mill is alive and well that an 8-speed automatic is in the works but GM has no official line on that. That puts GM on par with the 6-speed F-150 and two cogs behind the 2014 RAM 1500. You’ll find the usual part-time four-wheel drive systems and an off-road package in the Silverado but you won’t find the 2014 half-ton game changer under any Silverado’s hood: a small diesel. If your interest is piqued, come back for our review of the 2014 RAM 1500 diesel in a few weeks.
Towing and Payload
Trucks are all about hauling and towing and GM came to this fight to win. While most pickup trucks advertise high payloads yet only deliver those payload numbers in very specific model/trim combinations, the Silverado boasts large numbers across the board. Ranging from 1,875 to 2,100 pounds, the Silverado easily bests the RAM’s 1,340-1,620 pound payload range (now that the RAM 1500 “Heavy Duty” has been axed) and likewise is more impressive than the F-150’s 1,510-2,090 range. (The F-150 is available in a heavy-duty frame model which uses F-250 frame and suspension parts and F-150 sheet metal, I don’t consider that a half-ton truck.) The big thing to know about the Silverado’s payload numbers however is how simple the payload chart is and how little it varies from one model to the next unlike Ford’s payload chart that is pages long.
When it comes to towing, Toyota would like us all to know that they are the only one with a SAE certification when it comes to towing. Does that matter? Probably not. With the 4.3L six-banger the Silverado is good for 5,900-7,200lbs of conventional trailering, 1,100 more than Ford’s base V6 but lower than the RAM V6 thanks to their new ZF-sourced 8-speed automatic. 5.3L models jump to 6,800-11,400, ahead of the RAM and Ford and if serious towing is your bag, the 6.2L V8 can haul a 12,000lb trailer. Of course anything over 10,000lbs is probably academic for half-ton owners, since most states require you to have a commercial license to haul that kind of weight. When it comes to towing capacity, the Silverado V8s are king, but how about towing feel? That’s a different story.
With my 7,500lbs trailer attached, the Silverado and the RAM’s towing abilities are defined by their transmission. With two fewer gears to choose from, the Silverado felt less capable despite the stouter numbers on paper. It’s all about the feel, especially when hill climbing. The Silverado’s V6 may put out more torque than Chrysler’s 3.6L car engine, but as Archimedes said “give me a lever long enough and a fulcrum on which to place it, and I shall move the world.” ZF’s 8-speed automatic seemed to always have the right gear for every situation with the V6. Things get even better in RAM-land when you hitch the sheep up to Chrysler’s more powerful 5.7L HEMI. And that’s before we even talk about RAM’s new 3.0L diesel engine with 420 lb-ft of twist mated to the same transmission. This places the Silverd0, yet again, second in the class behind the RAM but ahead of the Ford.
The RAM beats the Silverado when it comes to ride quality as well. Whether the RAM is loaded or empty, equipped with the standard coil springs or the optional air suspension, the ride is both softer and more composed than the Chevy. The RAM’s ability to load-level with that optional suspension puts even more daylight between the RAM and the GM pickups. I have to temper that with the reality that the RAM can’t tow or haul as much as the Silverado. Shoppers will need to decide if payload and towing limits are more important than ride quality since needs will vary. Likely due to the F-150’s age, the Ford feels more disconnected than the Silverado both on and off the road.
Although a 16.8 MPG average might sound bad to Camcord shoppers, that’s not a bad number for a V8 pickup truck on a daily commute cycle with 120 miles of weekend trailer towing. GMç 6-speed transmission has a fairly tall 6th gear and the Ecotec3 family of V8 engines has an aggressive cylinder deactivation program. Combined they allow the Silverado with the 5.3L V8 to get 23 highway MPGs in 2WD trim and 22 MPG in 4WD trim according to the EPA. On a level highway with the cruise control set to 68 I had no troubles averaging 26-27 MPG when the ending was in 4-cylinder mode. Despite the RAM’s 8-speed transmission, the Silverado delivers superior EPA and real world MPG numbers while sipping on regular gasoline (RAM recommends mid-grade in HEMI models.)
Our Silverado Z71 LTZ 4WD tester rang in at $50,475 thanks to a bevy of options from park assist to a heated steering wheel and 20-inch chrome wheels. However you configure your Silverado, the 2014 model will be asking a $1,500 premium over the 2013 model thanks to a late price hike from the general. Although there are still plenty of cash on the hood offers, many dealers are complaining that the price tags are scaring away potential shoppers. This means the MSRP for our Silverado was between $1,500 and $2,500 higher than competitive Ford or RAM trucks with the difference widening slightly when you adjust for feature content. When you factor in GM’s deeper discounts the difference becomes negligible but the crazy logic remains the same.
At the end of a week, I was sorry to see the Silverado go but I was also sad GM didn’t delay the Silverado for a year. With the 2013 RAM meeting press and sales success, I think there was a missed opportunity to put the Silverado on hold, toss in a new transmission and an optional self leveling coil spring rear suspension. Doing so would have made the Silverado more competitive in this high volume, high profit segment. Still, the Silverado has a great deal going for it. With the highest payload and towing capacities in the market combined with the best real world fuel economy numbers there are some good reasons to put the Silverado at the top of your list. For the rest of us, the RAM’s better road manners, snazzier feature list, top-notch infotainment system and excellent 8-speed automatic will seal the deal.
General Motors provided the vehicle, insurance and one tank of gas for this review
Specifications as tested
0-30: 3.13 Seconds
0-60: 8.17 Seconds
1/4 Mile: 16.5 Seconds @ 87.5 MPH
Average Observed Fuel Economy: 16.8 MPG over 784 Miles
Cabin noise at 50 MPH: 67 dB