By on November 25, 2013

Die-hard TTAC readers who stick with us for the weekends might notice something strange about the site today: we’re missing a post. On Sunday morning, we republished a story that originally appeared on SVTPerformance.com. We did this after coming to an agreement with the administrator of that site to “re-pop” news and features that might be of interest to the Best&Brightest, in exchange for links back to the original site.

Yesterday afternoon, the fellow who had originally given us permission to publish the article changed his mind and demanded that we take it down immediately, stating that “[the article] was a direct copy with no link-back initially. When one was added it was a pitiful effort; a single hyperlink that looks identical to several other hyperlinks that lead back to your site.” We’ve honored his request to take the article down and to never, ever, ever link to the “SVT Performance” fansite again.

However, one important piece of the article — an email written by Jamal Hameedi regarding the merits of Nurburgring lap-time marketing — was delivered to us under separate cover by another source, so we’re republishing that after the jump.

Quoth the man,

Ring times! Oh man don’t even get me started on this topic. Our (my) view is that there is no such thing as an official manufacturer Ring time. The times being posted by many manufacturers are in my humble opinion akin to qualifying times being set at a race with no pre/post inspection (ie it would never happen). In the racing world – inspection/verification is a key part of the sport. In order for us to set an “official” time corner weights would have to be taken, calibration checksums need to be verified, engine power verified via chassis rolls, a hoist inspection, and probably a fuel sample taken by an independent 3rd party like a governing/sanctioning body. I would love to see this since everyone seems to be infatuated with Ring times. Having said that, I think it’s really important that performance cars be judged against one another on the track – but the comparisons really need to be on the same day by a professional driver (just track condition from day to day puts another huge variable in comparisons). We have seen lap time spreads of over 3 sec with same car same driver different day at VIR. Now extrapolate that to a track with a 7 min lap time. Motor Trend collects cars on the same day and puts a professional driver behind the wheel – not journalists whose driving ability puts yet another huge variable in lap times – and compares vehicles same driver same day. I think they do it correctly. So does Auto Motor und Sport in Germany.

The reason we test at the Ring is because it is a fantastic venue for doing vehicle dynamics work. You get so much different content in terms of turns, elevation, etc that you would need to visit 5 different tracks to duplicate it. It’s also a chance for our North American vehicle dynamics guys to cross pollinate with our Team RS guys since we are all one group now. Team RS gets a chance to offer feedback on the RWD cars and the SVT guys offer perspective on the FWD cars. That’s really powerful and worth spending the money to send cars and engineers over there. Renting the Ring exclusively ($$$$$!) to make a video – not so much. I’d rather put that money into the car.

I know this isn’t what the internet bench racers want to hear. As soon as there is a standard for measuring lap times – our performance vehicles will be the first in line to get tested. Until then – it’s just marketing and a total free for all. They are very cool to watch though. Lol. The 2013/2014 GT500 sold just fine without a published Ring time (who could have imagined!). Actually we spent a lot of time trying to figure out how to make more GT500s due to high demand. I’ve seen other performance cars with published Ring times being offered with incentives and cash on the hood (again – who could have imagined!). So I sleep pretty well at night. And spend my days (and nights) working on the next slayer vs. worrying about Ring times.

Hopefully this gives you some perspective on where our minds are at wrt Ring times.

Does it ever! Thanks to Mr. Hameedi for this email, and let’s all cross our fingers that the nice people at the SVT Performance Fan Forum change their minds about working with us.

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28 Comments on “Housekeeping: What Happened To That Mustang Post?...”


  • avatar
    jz78817

    control freaks like that are really annoying.

  • avatar
    imag

    I wonder if they weren’t getting enough clickthroughs.

  • avatar
    mnm4ever

    Well this letter was the best part of that post anyways, so “SVT Performance” can keep their stuff to themselves. Can’t say I care really, when I first read that you guys were going to “re-pop” I didn’t like the idea. I don’t read other sites because the content is usually junk. TTAC consistently impresses me with intelligent and informative content so I don’t need to read a bunch of fan sites.

    • 0 avatar

      I completely agree. I’d rather have less posting and more considered articles, than a bunch of “re-pop” articles that I won’t read. Just like in the restoration world, “re-pop” gives you variable mileage…so just keep TTAC content original and forgo the rest.

      • 0 avatar
        Jack Baruth

        This has been a learning experience so far and I appreciate the feedback!

        • 0 avatar

          No problem! Glad to see that “change for the sake of change” isn’t running rampant on TTAC.

          Man, am I getting old, or what?

        • 0 avatar
          jz78817

          I wouldn’t scuttle the idea because of this, though. I agree with Ryoku75 in that these kinds of pieces might show me another site of interest. I disagree that they’re just “filler” or anything like that; TTAC is an online publication so like I said in a previous thread “it doesn’t cost anything to read it.”

          it’s just going to take experience to filter out the sites owned by territorial jerks ;)

          • 0 avatar
            Ryoku75

            Good points, as far as I can tell linking articles is turning into the same mindset behind sharing images.

            I’ve scouted a few vintage VW sites and I couldn’t tell you how many watermarked images I’ve found, even watermarked images that don’t belong to whoever put them there!

            Really I don’t get this mindset over the internet, we’re talking cars here, why the paranoia over privacy?

        • 0 avatar
          Compaq Deskpro

          Instead of getting blacklisted, you should blacklist THEM, it would be a refreshing change.

      • 0 avatar
        Ryoku75

        I understand the purpose of “re-pop” articles in that they help introduce TTAC readers to other car sites, at the same time they always came off as a bit of a quick way to fill in some sort of quota, just cop-paste articles of varying quality and add a few small bits of 2 cents.

        I do enjoy it when more informative or interesting articles are re-linked at TTAC, but otherwise I’d rather the site stay as minimally cluttered as its been.

  • avatar
    fincar1

    Well, I watched the video and got a bit of a look at the Nurburgring. That’s something. I enjoyed Jameedi’s email too.

  • avatar
    LeMansteve

    For me, he made an interesting point talking about significant variation in lap times based solely on weather and track condition.

  • avatar
    AMC_CJ

    There was nothing I read in that original article that was really spectacular anyways. I mean I read it, but I really don’t even remember what it was about.

    Not a loss.

  • avatar
    7402

    To the extent that I might use such performance data in selecting a car, I’d be more than happy with 0-100-0 time and skidpad data.

    At that point I’m going to test-drive a candidate car myself. I know a two-mile road with my kind of twisties where I can take it to confirm how it feels to me.

  • avatar
    sportyaccordy

    Ring fanboys are the worst….

  • avatar
    Ihateusernames

    The article concerning the Dodge brothers got a Michigan week link to from the 11 Warriors blog, so you got that going for you. Keep the German village references (other article) coming for more Columbus traffic.

    I was also surprised with the posting of content from other sites. I thought the introduction and explanation was very clear as to why it was done and what standards such content would be held to.

    I thought it was very clear where the content was generated, link back or not.

    After reading the article it was in my mind that should I ever feel the need for any SVT related news or information that SVT Performance would be my first stop.

    From there standpoint I don’t see what else they could want. It is unfortunate that they decided to take their toys and go home.

  • avatar
    05lgt

    Probably just pissy that the story was getting more traffic here than at home. The reaction might help explain why, but mostly… SVT only? That’s a smaller set of Automotive Enthusiasm and a smaller audience.

  • avatar
    raph

    “We’ve honored his request to take the article down and to never, ever, ever link to the “SVT Performance” fansite again.”

    Good, as my old man used to say; “Lay down with dogs and you get up with fleas”

  • avatar
    AoLetsGo

    I read yesterday’s post and meh.
    I do like the video on the wild horse roundup for today’s post.
    A little one sided in their story but pretty scenery and some nice guitar music.


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