Rolls-Royce "Intensively Thinking About" Selling An SUV

There's a 2002 H1 near where I live with 16,200 miles on it for $59,800 Looks to be a little more the half it's original MSRP

@Lie2me 06 key word, pretty normal for 02 2002 OEM sticker started at 90k? If I remember correctly.

@Hummer That's like saying can you find a '64 Mustang for the original price of $2500.00. What's the point?

@Lie2me Difference is there 42 years apart, must less inflation happens in 7 years vs 42 years. How much was that mustang worth in 1971? Very few vehicles have experienced something like that. My point is, can RR not do the same?, can they not create a image that creates a high enough demand to hold onto its value?

The H1 is a massively awesome vehicle. The portal axles. The huge articulation control arms all around. Nothing like it will ever exist again now that the military is focusing on anti-IED MRAP monsters instead of (relatively) small capable vehicles. Obviously something like that is going to hold value better than a jacked up 7-series wagon. Even Hummer couldn't replicate the H1 - the Tahoe H2 and Colorado H3 will not be nearly as well remembered. Luckily for RR $300,000 means a lot less to its buyers than $100,000 means to H1 buyers. That's why RR is considering an SUV. An RR used to be something special a wealthy guy would buy for when he wasn't driving his every few years throwaway Cadillac, Benz or Suburban. Now it is his or her every few years throwaway car.

@racer-esq. I suppose, but how does a handbuilt automobile lose so much worth, that has such an extremely small production number. Their beautiful, well thought out, unpractical, and the benchmark of ultra-luxury. What is it that cause such a large loss in value as happens? Is it the quality? Is it purposely overpriced for brand image? If it started at say 120k for the exact same car but produced the same number, would it depreciate as fast? And I feel required to address the one unfortunate comment, Although I am not calling you wrong on the H1 as it does in fact possess a quantity problem, that helps it, I do take exception to your comments on the 2 and 3. So I preach. The 3 was the only one produced by GM and while it is similar to the Colorado it possesses better Approach/Departure/breakover/fording then the Colorado as well as strengthened frame and SRA, and different IFA and TC, in addition to optional Front and Rear lockers. And for the H2, find me a major part below the body used in a Tahoe.

@Lie2me What I should have said was that the H1 was a low volume vehicle that is now out of production, which in many cases can cause the value to go up. If the H1 were still in production the values when not be the same However the only one that has gone up is the 2006 which is a obvious result of collectors buying them, but I'm still not sure what your point is, if the RR SUV (which is not in production yet) is still building new ones that hardly makes them collectable

@Hummer The RR loses so much value because it's not worth what people pay for it, therefor it has little value as a resale

@Hummer "I suppose, but how does a handbuilt automobile lose so much worth, that has such an extremely small production number." What fundamentally makes a car special is its mechanical features and design. Sure, it's nice that RR still hand makes the leather seat covers and dash wood veneer. But that's like a quartz watch with a really nice hand made leather band. The mechanical soul of the old Rolls Royce is gone. And nothing wrong with the H2 or H3, but I would take a Yukon Denali over an H2, and an Xterra over an H3. On the other hand, the only thing I would consider to be as iconic and unique as an H1 is a Unimog.