No sooner did Bentley confirm that they will indeed be producing a premium priced crossover, then Rolls-Royce CEO Torsten Mueller-Oetvoes announced that they will join the other British ultra luxury marque in offering a utility vehicle, likely to cost even more than the Bentley, which is expected to start at about $250,000.
The least expensive Rolls-Royce, the BMW 7 Series based Ghost, starts at more than that price. BMW owns Rolls-Royce while another German automaker, Volkswagen, owns Bentley. “We are intensively thinking about entering the SUV segment,” Mueller-Oetvoes told Bloomberg in an interview at the Frankfurt auto show. “The SUV segment is very interesting. It has been incredibly stable during the crisis, and I think a luxury niche will develop.”
Crossover frenzy seems to be gripping the auto industry at all price points, including among luxury brands. The Rolls-Royce announcement follows previous news that Maserati would sell the Levante SUV starting in 2015 and CUV concept reveals at the Frankfurt Motor Show by both Jaguar and Infiniti.