Members of the media are still speculating why Audi’s R&D chief Wolfgang Dürheimer was sacked and replaced by Volkswagen’s engineering rock star Urlich Hackenberg. Today, the market delivered the reason: With BMW in the passing lane in China and America, global sales of the roundel brand keep rising faster than those of Audi and Mercedes.
Sales at BMW’s core brand were up 9.4 percent in June to 153,000 units, while sales at Mercedes rose 8.3 percent and Audi slowed down to 5.5 percent r growth, Reuters says.
For the half year of 2013, global sales of BMW are up 7.7 percent to 804,000 units, with Audi up 6.4 percent to 780,500 units , and Mercedes also up and 6.4 percent to 694,000 autos.
Envied by other European carmakers Germany’s three leading premium manufacturers are maintaining production in July and August to meet soaring export demand, while the rest of Europe is going on – often extended – summer vacations.