China Orders Better Mileage
Chinese carmakers are worried about new fuel economy standards handed down by the Chinese government today. The rules are intended to lower average fuel consumption to 6.9 liters per 100 kilometers by 2015 and then to 5.0 liters by 2020, Reuters says.
“That’s going to be tough for everyone, especially those small players as they will have to use more fuel-efficient engines and invest in hybrid technologies,” Yale Zhang, director of Greater China vehicle forecasts at consultancy CSM Worldwide told Reuters. The wire could not find current consumption figures. Consumption stood at 7.8 liters per 100 kilometers in 2009 and 8.2 liters in 2008.
Now all we need is a snazzy Chinese acronym. TEA perhaps?
Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.
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There are not enough Audis at that petrol station.
Downsized engines massification. The small players have all the reason to worry. Even if their sales mix consists of cars from A to C segments.
The Chinese will be able to meet those figures. Most don't have cars yet, so mobility, any mobility will be a dream come true. Here are the figures for a Great Wall ute, it is the same size as the Izuzu based twin cabs. This is also a 4x4 and its getting over 28mpg. http://www.carsguide.com.au/news-and-reviews/car-reviews-road-tests/great_wall_v200_diesel_4wd_dual_cab_ute_review
"I don’t think that station is in China. That looks like Cyrillic on the building and on the pump." And the sky is blue!!