A study by Hertz shows that one in three British men try to impress a date with hired or borrowed items, and that “cars and then clothing topped the list of the most frequently hired or borrowed objects,” as Hertz says in a press release.
Apparently, the effort is not wasted. Four out of 10 women agree that the car a person drives can make them more attractive, six out of ten agreed that a man’s outfit would impress them. Suits them right, so to speak.
Competition is stiff, so guys go as far as “renting a house or apartment and even taking on a temporary pet to play up their emotional side.”
1 in 5 women also admit to renting or borrowing items to look the part.
Hertz has a vested interest in the study. Its press release features the Hertz Supercar Collection, which caters to the needs of needy Romeos and easy-to-be-fooled Juliettes. By the way, boys: Tomorrow is Valentine’s.