Two days after Nissan announced dropping U.S. Leaf prices at the Detroit Motor Show, Leafs dropped in price also at home. At a press conference in Yokohama, dapper Nissan EVP Takao Katagiri announced that Leaf prices in Japan would be reduced by 280,000 yen ($3,150).
After Japanese government incentives of 780,000 yen ($8,830), prices of the lowest grade model can be as low as $25,000. As in the U.S., incentives by local communities can drop the prices even further. The JDM prices include tax, the U.S. prices don’t. The new prices go in effect on April 1, 2013. On the same day, the Japanese government incentives expire. Nissan hopes that they return at a similar level.
|Leaf New JDM Prices|
Unusual: Customer who will buy a Leaf before the new pricing goes in effect, even those who bought a Leaf after the refresh in November will receive a coupon that makes up for the difference. The coupon can be used to buy parts or services at your trusted JDM Nissan dealer.
|Leaf New U.S. Prices|
So far, Nissan has sold around 50,000 of the all-electric Leaf worldwide. Katagiri maintained the intrepid target of 1.5 million Leaf sold worldwide through fiscal 2016. That’s alliance-wide, including Renault and eventually Venucia. In November, Nissan sold 1,312 Leafs in Japan, in December it was 870. Leaf sales in the U.S. rose 1.5 percent last year to 9,819. Nissan’s target was 20,000.
Answering the question by CJinSD and gslippy, Nissan Spokesman Chris Keeffe says that the Leafs for the North American market will be made in Tennessee. Those for the Japanese market continue to be made at home in Oppama.