NAIAS 2013: LEAKED – Say Hello To The 'Urban SUV Concept', Honda's New Juke

Mark Stevenson
by Mark Stevenson

The more they try to stop people from talking, the more people want to talk.

These are the leaked images of the new Honda ‘Urban SUV Concept’. Think of it as what a CR-V used to be, but for a new generation of buyers.

After Nissan’s surprising success with the Joke Puke Juke, Honda is getting into the ‘awkward looking, car-based SUV with a tiny engine’ niche everyone seems to be shopping in these days.

Unfortunately, you will have to wait for more details, if you are remotely interested.

What do you think, B&B?

Mark Stevenson
Mark Stevenson

More by Mark Stevenson

Comments
Join the conversation
4 of 26 comments
  • Polar Bear Polar Bear on Jan 15, 2013

    The Toyota Urban Cruiser is in this segment in Europe, a B-size crossover. I rented a diesel one for a week and drove it 1.000 km. It was surprisingly competent for such a small car, the handling and the high seating position making it feel bigger and more stable than I had expected. Sure, it was narrow and short and the interior was grim plastic. But I found myself liking that small crossover. For a Toyota it had personality, and the 1.4 diesel went uphill like a rocket at 2000 rpm. In Asia, the Toyota Rush/Daihatsu Terios is popular in this segment. It makes sense for Honda to introduce a similar model. Like the Urban Cruiser, I imagine this Honda can be a fun city car, with good visibility and being easy to park. I see a winner here. The key to this segment is low price, but don't give it an un-Honda slow engine please.

    • See 1 previous
    • Polar Bear Polar Bear on Jan 15, 2013

      @Squares Yes, I knew there was a Scion sister version, but since I haven't been to the US for years I have not seen it. I think a big part of the charm of my rental Urban Cruiser was the pleasing torque of the diesel engine. All that pulling power at low rpm made it easy to drive. Stay between 1500 and 2000 rpm and keep going. And being in Europe, this car was a manual. Driving the rental I was thinking I could have an Urban Cruiser like this one as my daily driver and be happy with it. This is assuming a car for 1-2 adults and little cargo is all you need for a commuter car. Normally I avoid small cars, as I feel I can't fit inside them, but the hight and the headroom made the Urban Cruiser acceptable. I look forward to seeing if Honda can make a competitor with a nicer interior and a higher fun factor. When the Honda arrives at the dealer and they exhibit it at the local mall I will go have a look, if only to satisfy my curiosity. And if they offer me a test drive it would be rude to refuse, right?

  • Jamez9k Jamez9k on Apr 19, 2013

    Looks much better than the Juke but then again this is a concept. I expect the production version to be ruined with a long overhang, goofy/disproportionate headlights and awkward black plastic triangles ahead of the side mirrors. As ugly as it is, the Juke has one thing going for it ; a decent engine. I fear Honda may pull another CR-Z with this one. Let's hope it at least gets the Civic engine.

  • Kwik_Shift_Pro4X Thankfully I don't have to deal with GDI issues in my Frontier. These cleaners should do well for me if I win.
  • Theflyersfan Serious answer time...Honda used to stand for excellence in auto engineering. Their first main claim to fame was the CVCC (we don't need a catalytic converter!) engine and it sent from there. Their suspensions, their VTEC engines, slick manual transmissions, even a stowing minivan seat, all theirs. But I think they've been coasting a bit lately. Yes, the Civic Type-R has a powerful small engine, but the Honda of old would have found a way to get more revs out of it and make it feel like an i-VTEC engine of old instead of any old turbo engine that can be found in a multitude of performance small cars. Their 1.5L turbo-4...well...have they ever figured out the oil dilution problems? Very un-Honda-like. Paint issues that still linger. Cheaper feeling interior trim. All things that fly in the face of what Honda once was. The only thing that they seem to have kept have been the sales staff that treat you with utter contempt for daring to walk into their inner sanctum and wanting a deal on something that isn't a bare-bones CR-V. So Honda, beat the rest of your Japanese and Korean rivals, and plug-in hybridize everything. If you want a relatively (in an engineering way) easy way to get ahead of the curve, raise the CAFE score, and have a major point to advertise, and be able to sell to those who can't plug in easily, sell them on something that will get, for example, 35% better mileage, plug in when you get a chance, and drives like a Honda. Bring back some of the engineering skills that Honda once stood for. And then start introducing a portfolio of EVs once people are more comfortable with the idea of plugging in. People seeing that they can easily use an EV for their daily errands with the gas engine never starting will eventually sell them on a future EV because that range anxiety will be lessened. The all EV leap is still a bridge too far, especially as recent sales numbers have shown. Baby steps. That's how you win people over.
  • Theflyersfan If this saves (or delays) an expensive carbon brushing off of the valves down the road, I'll take a case. I understand that can be a very expensive bit of scheduled maintenance.
  • Zipper69 A Mini should have 2 doors and 4 cylinders and tires the size of dinner plates.All else is puffery.
  • Theflyersfan Just in time for the weekend!!! Usual suspects A: All EVs are evil golf carts, spewing nothing but virtue signaling about saving the earth, all the while hacking the limbs off of small kids in Africa, money losing pits of despair that no buyer would ever need and anyone that buys one is a raging moron with no brains and the automakers who make them want to go bankrupt.(Source: all of the comments on every EV article here posted over the years)Usual suspects B: All EVs are powered by unicorns and lollypops with no pollution, drive like dreams, all drivers don't mind stopping for hours on end, eating trays of fast food at every rest stop waiting for charges, save the world by using no gas and batteries are friendly to everyone, bugs included. Everyone should torch their ICE cars now and buy a Tesla or Bolt post haste.(Source: all of the comments on every EV article here posted over the years)Or those in the middle: Maybe one of these days, when the charging infrastructure is better, or there are more options that don't cost as much, one will be considered as part of a rational decision based on driving needs, purchasing costs environmental impact, total cost of ownership, and ease of charging.(Source: many on this site who don't jump on TTAC the split second an EV article appears and lives to trash everyone who is a fan of EVs.)
Next