All right, we saw one of the rarest examples of Detroito-Japanese badge-engineering of the 1980s in Sunday’s Junkyard Find— a Chrysler/Mitsubishi truck— and today we’re going to look at GM/Isuzu truck that’s a bit less uncommon (but still not something you see every day): a Chevy LUV wearing its original Isuzu badging.
Chevrolet stopped selling the LUV in the early 1980s, but you could still get the second-gen Isuzu Faster in North America for the 1983-88 model years, now badged with an equally cute name: P’up!
I drove a Diesel P’up when I had a job delivering tropical fish in the early 1990s, and the thing— which had about 400,000 miles on the clock— was miserably slow but got absurdly stingy fuel economy. This P’up burned gasoline and didn’t even make it to 150,000 miles.
The P’up was cheap, and it had Joe Isuzu as pitchman.