Hammer Time: Futuramic Oldsmobile!

Steven Lang
by Steven Lang

I have very little love for nostalgia because, to be frank, the auto auctions I visit every week are overflowing with it.

As the Rivethead, Ben Hamper, was fond of saying, “The grass always looks greener on the other side of the fence until you start cutting that shit down.”

For me that fecal threshing consists of repairs, recon work, and getting a car from yesteryear in the hands of someone who loves it far more than yours truly.

But I do have one tender spot in my heart when it comes to true automotive works of art. Especially when they’re loaded with old school kitsch and delusional fantasies.

I recently found three original Oldsmobile dealer promos from the glory days of the late 60’s.

Now keep in mind we’re not talking about the type of retro art that makes most folks “oooohh” and “aaahhh” with wondrous amazement at one’s buying prowess. No, this was just typical kinda cool kitsch that I found at the nearby Blue Chicken Auction in Dallas, GA on a Friday night.

For some reason these classic Oldsmobile posters and hang-ups appealed to me in a way no Roger Smith era wall art ever could.

Elementary school arts and craft designs intermingled with the promise and potential of space age technology and powerful thrusts of American made glory. All for your joy Mr. Customer!

An outer circle, an inner circle, and a golden rocket taking us ever upwards to the glories of future Oldsmobiles.

There was one other thing I bought in that grouping which may have indeed given ol’ Roger a little inspiration for his demonic Saturn spawn.

That other, other, other import fighting division in GM’s seven headed monster that ended up cannibalizing itself.

“FUTURAMIC OLDSMOBILE!”

There is just something “awe shucks!” inspiring in that classical space age, paperboard, mega sized poster that spoke to me at the Blue Chicken Auction that evening. For once, I had to give in to my frugal nature. If for nothing else, than the sheer joy of owning what once was an American icon.

The bidding started at 5 dollars from yours truly.

About five seconds grinded by, the auctioneer was within a hair whisk of the hammer going down.. when all of a sudden…

6! Damn!

I popped back in at 7. A brief bidding war with the shadows came and went, and I soon became the new owner of all three Oldsmobile Futuramics for 11 dollars, times the money.

11 times three came to 33. Add the 7% buyers premium and 7% tax, and the final real total came to 37.55.

Did I get a good deal? Well, who knows. For now it is occupying my man cave next to the last known skinny picture of John Travolta and an old play called “Hair: the American Tribal Love Rock Musical.” The only two things I still have in my life which date all the way back to the Reagan era and my 16th birthday.

I can’t recall a time when I ever bought a piece of automotive art that didn’t have an engine attached to it. But the Futuramic Oldsmobile artwork just seemed so simple, so hokey, and so well aligned with the neighboring art at my office, that I just couldn’t resist the seduction of that moment.

Besides if I get the urge to drive my only Oldsmobile on the lot. The Cadillac of minivans no less. What better way to memorialize that experience than by leaving behind three more pieces of Oldsmobile history to keep the skinny Travolta and super-afro hallucinogenic man company.

Steven Lang
Steven Lang

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  • Lorenzo Lorenzo on Dec 17, 2012

    My first taxi ride was in a yellow 1950 Oldsmobile just like the one at the top. It was a high-class taxi company: 10 cents the first half mile and 5 cents each additional half mile! I remember the cabbie had a coin dispenser on his belt, and my dad got mad when mom tipped him twenty cents.

  • Ponchoman49 Ponchoman49 on Dec 27, 2012

    The fact that I still see 1980's - 1990's Oldsmobiles driving on the road in the snow/salt belt of upstate, NY speaks volumes to me on there ruggedness and owner pride. My recently acquired 1979 light yellow Calais coupe with small Olds V8 that still looks and runs near new and goes down the road better than many newer cars I have driven is further proof that when GM wanted to make a good car they did.

  • Redapple2 Love the wheels
  • Redapple2 Good luck to them. They used to make great cars. 510. 240Z, Sentra SE-R. Maxima. Frontier.
  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
  • Kwik_Shift_Pro4X Off-road fluff on vehicles that should not be off road needs to die.
  • Kwik_Shift_Pro4X Saw this posted on social media; “Just bought a 2023 Tundra with the 14" screen. Let my son borrow it for the afternoon, he connected his phone to listen to his iTunes.The next day my insurance company raised my rates and added my son to my policy. The email said that a private company showed that my son drove the vehicle. He already had his own vehicle that he was insuring.My insurance company demanded he give all his insurance info and some private info for proof. He declined for privacy reasons and my insurance cancelled my policy.These new vehicles with their tech are on condition that we give up our privacy to enter their world. It's not worth it people.”
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