Chinese sales of Japanese makes continue to suffer from the fallout of the islands row. Toyota told Reuters that Chinese sales were down 22.1 percent YoY in November. Mazda’s China sales were down 29.7 percent compared to November last year, Reuters says. The severity of the drops has lessened, but it will be a while until Japanese brands return to their regular growth pattern in China.
Toyota’s China sales were down 44 percent in October, those of Mazda were down 45 percent in the same month.
Sales of other Japanese makers such as Nissan and Honda are expected to follow a similar pattern.
Japanese carmakers have stepped up their marketing activities in China, reimbursed customers for damages caused by violent demonstrations, even offer some kind of a riot warranty that protects the owner from – at least financial – losses. However, the fear is that the image of Japanese brands as a whole has been damaged in China, and that will take much longer to repair than a turned-over car.