$350,000 MSRP, Tax, Title, And Humidor Extra

Bertel Schmitt
by Bertel Schmitt

Reuters has a great story about a car company you probably never heard about. It is in Malaysia and makes cars that look like out of an antique car catalog. The company can’t keep up with the demand.

The car company is called Bufori. If you want one, you need to get in line and wait two years until hand-made car is ready. The cars cost between $150,000-$350,000 new, individual touches can drive the price higher.

Bufori founder Gerry Khouri started the company in his native Australia in 1987. He moved to Malaysia in the early 90s when Asian demand began to jump. China and the Middle East are Bufori’s biggest markets right now.

The Geneva is s powered by a 6.4-litre V8 engine with up to 470 horsepower. Optional coffee machine, Mini Bar, safe and humidor.

The La Joya has a 172hp V6, a 3 piece 100% silk Persian carpet set is optional.



Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Mikeg216 Mikeg216 on Oct 12, 2012

    So I can buy a tarted up mb gazelle kit car for 350k? Wonder how much Barry White's restored stutz with the mink fur covering everything would be worth to them?

  • Lorenzo Lorenzo on Oct 12, 2012

    Judging by the grilles, that's what Packard could have become if it hadn't merged with Studebaker...

  • Slavuta Motor Trend"Although the interior appears more upscale, sit in it a while and you notice the grainy plastics and conventional design. The doors sound tinny, the small strip of buttons in the center stack flexes, and the rear seats are on the firm side (but we dig the ability to recline). Most frustrating were the repeated Apple CarPlay glitches that seemed to slow down the apps running through it."
  • Brandon I would vote for my 23 Escape ST-Line with the 2.0L turbo and a normal 8 speed transmission instead of CVT. 250 HP, I average 28 MPG and get much higher on trips and get a nice 13" sync4 touchscreen. It leaves these 2 in my dust literally
  • JLGOLDEN When this and Hornet were revealed, I expected BOTH to quickly become best-sellers for their brands. They look great, and seem like interesting and fun alternatives in a crowded market. Alas, ambitious pricing is a bridge too far...
  • Zerofoo Modifications are funny things. I like the smoked side marker look - however having seen too many cars with butchered wire harnesses, I don't buy cars with ANY modifications. Pro-tip - put the car back to stock before you try and sell it.
  • JLGOLDEN I disagree with the author's comment on the current Murano's "annoying CVT". Murano's CVT does not fake shifts like some CVTs attempt, therefore does not cause shift shock or driveline harshness while fumbling between set ratios. Murano's CVT feels genuinely smooth and lets the (great-sounding V6) engine sing and zing along pleasantly.
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