North Americans bought the post-Chevette Isuzu Gemini under several marques. There was the Spectrum, sold as a Chevrolet, a Geo, and a confusing Chevrolet/Geo. In Canada, you could get a Gemini badged as a Pontiac Sunburst. And, of course, there was the Isuzu I-Mark, a destined-for-China’s-steel-industry example of which I’ve found in a San Francisco Bay Area self-service wrecking yard.
These things were cheaper than a Corolla, had front-wheel-drive, and… they were cheaper than a Corolla.
The 1.5 liter four delivered 90 horsepower, which wasn’t so bad in 1987, and the I-Mark proved more reliable than, uh, the Hyundai Excel?
All in all, a forgotten commuter appliance that now serves as a reminder of The General’s musical-marques efforts of the 1980s and 1990s.
Who can forget the “Joe Isuzu” ads of the 1980s? Let’s watch a few for the I-Mark.