Vellum Venom Vignette: Ford Taurus X "LITIMED"

by Sajeev Mehta

Published: July 9th, 2012

vellum venom vignette ford taurus x litimed

TTAC Commentator SupremeBrougham starts us off:

Hi Sajeev,

I found this jem at my local Ford dealer the other day and I thought I’d share it with you so you can share it with the others. It’s a real one of a kind!!!

Sajeev brings it home:

What’s in a name? Let’s first marinate on the irony of someone named “Supreme Brougham”, one of the most imagery-evoking trim levels in automotive history, pointing out the fallibility of the bland “Limited” trim designation. Well then!

I was quite thrilled to see both the Taurus and the Taurus Wagon (i.e. X) come back to market, yet that thrill was short lived. The Taurus’ unique American value (and style, love it or leave it) faded almost the moment Ford installed the typical stick-on floating chrome emblems. First in 2000, then in 2008. But I will spare you my thoughts on how and why I came to that conclusion. Let’s stick (get it?) with the little chrome bits: new age emblems that are too easy to deviate from the original design.

And there you have it: this hunk of dealer inventory enjoyed a quick re-spray for reasons unknown, complete with incorrect emblem adhesion. It’s physically impossible for this to happen at the factory, anyone who’s been on a tour of one know what I’m talking about. So why make these badges? Why not make the ones from yesteryear…over a decade ago?

I personally liked the one piece, somewhat stylish, script writing of the GEN III Taurus, or the original hunk of Taurean goodness. Badges that can’t be screwed up are important, we need to bring them back. Don’t believe me? Have a look at the difficult-to-deface Lexus emblem.

Best and Brightest: your thoughts?

#Decal #Emblem #Ford #Limited #Misspelling #Taurus #X

Sajeev Mehta

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2 of 39 comments

Skink on Jul 10, 2012

Not only was the person who attached those letters illiterate, but he/she was likely astigmatic, judging by how crookedly they were attached.

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MadHungarian on Jul 21, 2012

LITIMED? Is that a law firm that specializes in malpractice cases?

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