Vellum Venom Vignette: Ford Taurus X "LITIMED"
TTAC Commentator SupremeBrougham starts us off:
Hi Sajeev,
I found this jem at my local Ford dealer the other day and I thought I’d share it with you so you can share it with the others. It’s a real one of a kind!!!
Sajeev brings it home:
What’s in a name? Let’s first marinate on the irony of someone named “Supreme Brougham”, one of the most imagery-evoking trim levels in automotive history, pointing out the fallibility of the bland “Limited” trim designation. Well then!
I was quite thrilled to see both the Taurus and the Taurus Wagon (i.e. X) come back to market, yet that thrill was short lived. The Taurus’ unique American value (and style, love it or leave it) faded almost the moment Ford installed the typical stick-on floating chrome emblems. First in 2000, then in 2008. But I will spare you my thoughts on how and why I came to that conclusion. Let’s stick (get it?) with the little chrome bits: new age emblems that are too easy to deviate from the original design.
And there you have it: this hunk of dealer inventory enjoyed a quick re-spray for reasons unknown, complete with incorrect emblem adhesion. It’s physically impossible for this to happen at the factory, anyone who’s been on a tour of one know what I’m talking about. So why make these badges? Why not make the ones from yesteryear…over a decade ago?
I personally liked the one piece, somewhat stylish, script writing of the GEN III Taurus, or the original hunk of Taurean goodness. Badges that can’t be screwed up are important, we need to bring them back. Don’t believe me? Have a look at the difficult-to-deface Lexus emblem.
Best and Brightest: your thoughts?
More by Sajeev Mehta
Latest Car Reviews
Read moreLatest Product Reviews
Read moreRecent Comments
- Carson D The UAW has succeeded in organizing a US VW plant before. There's a reason they don't teach history in the schools any longer. People wouldn't make the same mistakes.
- B-BodyBuick84 Mitsubishi Pajero Sport of course, a 7 seater, 2.4 turbo-diesel I4 BOF SUV with Super-Select 4WD, centre and rear locking diffs standard of course.
- Corey Lewis Think how dated this 80s design was by 1995!
- Tassos Jong-iL Communist America Rises!
- Merc190 A CB7 Accord with the 5 cylinder
Comments
Join the conversation
Not only was the person who attached those letters illiterate, but he/she was likely astigmatic, judging by how crookedly they were attached.
LITIMED? Is that a law firm that specializes in malpractice cases?