Geneva Auto Show: The Men Of Volkswagen Strut Their Cars

Bertel Schmitt
by Bertel Schmitt

The Volkswagen Group Night may sound like a swing party holdover from the good old days at VW, but it’s not. It’s the Geneva Motor Show pre-party. Everybody who is somebody must be seen at this event. Cars are also shown. Here they are.

Martin Winterkorn, CEO of Volkswagen of Volkswagen, was the showmaster.

Ulrich Hackenberg, R&D Chief at Volkswagen, showed the Volkswagen study “Cross Coupé with TDI plug-in hybrid”.

Matthias Müller, CEO of Porsche AG, showed the new Boxter.

Picture courtesy Volkswagen

James Muir, CEO of Seat, showed the Toledo Concept.

Stephan Winkelmann, CEO of Lamborghini, showed the new Aventador J.

Wolfgang Dürheimer, CEO of Bentley and Bugatti, showed the new Bugatti Veyron Grand Sport Vitesse.

Dürheimer also showed the new Bentley EXP 9 F.

Winfried Vahland, CEO of Skoda, showed the new Citigo.

Rupert Stadler, CEO of AUDI, showed the new Audi A3.

Wolfgang Schreiber, CEO of Volkswagen Commercial Vehicles, showed the Amarok Canyon concept.

Walter de Silva, design chief and Giorgetto Giugiaro, Head of Italdesign, showed the Brivido.

Picture courtesy Volkswagen




Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Brandon I would vote for my 23 Escape ST-Line with the 2.0L turbo and a normal 8 speed transmission instead of CVT. 250 HP, I average 28 MPG and get much higher on trips and get a nice 13" sync4 touchscreen. It leaves these 2 in my dust literally
  • JLGOLDEN When this and Hornet were revealed, I expected BOTH to quickly become best-sellers for their brands. They look great, and seem like interesting and fun alternatives in a crowded market. Alas, ambitious pricing is a bridge too far...
  • Zerofoo Modifications are funny things. I like the smoked side marker look - however having seen too many cars with butchered wire harnesses, I don't buy cars with ANY modifications. Pro-tip - put the car back to stock before you try and sell it.
  • JLGOLDEN I disagree with the author's comment on the current Murano's "annoying CVT". Murano's CVT does not fake shifts like some CVTs attempt, therefore does not cause shift shock or driveline harshness while fumbling between set ratios. Murano's CVT feels genuinely smooth and lets the (great-sounding V6) engine sing and zing along pleasantly.
  • JLGOLDEN Our family bought a 2012 Murano AWD new, and enjoyed it for 280K before we sold it last month. CVT began slipping at 230K but it was worth fixing a clean, well-cared for car. As soon as we sold the 2012, I grabbed a new 2024 Murano before the body style and powertrain changes for 2025, and (as rumored) goes to 4-cyl turbo. Sure, the current Murano feels old-school, with interior switchgear and finishes akin to a 2010 Infiniti. That's not a bad thing! Feels solid, V6 sounds awesome, and the whole platform has been around long enough that future parts & service wont be an issue.
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