Porsche and Volkswagen are the typical German couple: Not married, with children. Formally, the two want to say “Ja” once the pending lawsuits are taken care of. In the meantime, the couple cohabitates happily. CEO Matthias Müller is made from Audi-DNA. He is a confidant of Martin Winterkorn, who is Piech’s man. Müller runs Porsche like a full-fledged Volkswagen division, down to doing his share to fulfilling Winterkorn’s grand “Strategie 2018,” the plan for world domination by Volkswagen. Under Müller, Porsche doesn’t chase Nordschleife lap times. Porsche chases volume.
Yesterday, Müller told the Swiss newspaper Neue Züricher Zeitung: “By 2018, we want to more than double our sales to 200,000 units.” In the grandiose scheme of the “Strategie 2018,” which will require more than 10 million cars annually to succeed, 100,000 Porsches more is a drop in the bucket. But everybody is doing his part.
And this is how Müller wants to pull off the miracle:
- The currently four series (911, Boxster/Cayman, Panamera and Cayenne) will be expanded to six or seven.
- The three new ones are the Cajun, a re-release of something like the 550 Spyder, and a super sportscar which will compete with Ferrari (at homeopathic volume.)
- Müller wants to sell an additional 30,000 units primarily in “Asia” (= China). The Panamera is planned to add 25,000 units, the Cajun is budgeted at 50,000 units. There you have your 100,000 more.
- The number of dealers will grow from 700 to 1,000 – globally.
That was easy! Müller has big hopes for China, which he thinks will replace the U.S.A. as Porsche’s largest market as early as next year. In China, the dealer network will grow from currently 40 to 100.
The true porschephile is close to a heart attack after reading these lines and worries about the watering down of his beloved slotcar. Not to worry, says Müller. Asked by the Swiss paper what will set a Porsche apart from the rest, Müller answered that it’s a panoply of things, such as the design, the position of seat and steering wheel, the sound, the bite of the brakes.
Now, porschephiles are REALLY worried.