Hammer Time: The Trade

Steven Lang
by Steven Lang

I don’t believe in charity. I believe in help and I believe in profit. A sick or dying child may need my help… and I’ll give them everything I can. But an able bodied human being will only get one simple thing from me. A trade. Knowledge, money, work, things, emotions. I’ve traded everything in my life as did my father and grandfather. Horses, mules, cars, houses, fancy foods of every flavor you can imagine. It gave us an education. A family. A “happily ever after”. Everything we ever desired in our lives came true from the pursuit of profit and the willingness to trade… and of course share…


99+% of the car dealers and auctioneers in my business value money above all else. Whether they pretend to be a Christian or fool their customers into believing they have a giving heart, at the end of the day it’s all about the money. For me, money was my absolute number one for my first two years in this business

If my tips as an auctioneer or ringman weren’t more than the pittance I was given from the auto auction, I was pissed off as hell. Every day I worked my ass off to be the absolute best in my work. I didn’t always have the right ingredients. But I constantly took good notes and studied the best auctioneers and ringmen I could find. A nice conversation. A befriending and a lot of practice lead to career and success. I helped them with auctioning in Spanish or investing in good companies (an easy thing in 1999). They helped me with building relationships and finding opportunities. Within six months I had regular weekly gigs at six different auto auctions in four different states. It was a beautiful time.

Everyone was my friend, even if they hated me in private, because everyone knew I brought something useful to their table. That kid Stevie Lang may have only been 26. But when I was on the block or in the lane, I had the manipulative mind of a 62 year old charmer and my job… was to use my powers of persuasion to create the urgency to buy. An inflection of voice. The right word. The right implicit use of eye contact, hand or body gesture. Even an open hand instead of a pointed finger conveyed a sense of openness, a belonging, a mutual goodwill that would get a far more experienced man to trust me. It was power and beauty and it lead to over 500 successful auctions in 2 years.

But it wasn’t enough in the end. Auctioneering is like a merry go round. You get up and go on your horse. Go through all the highs and lows of the ride and when it’s finished… the horses are still there. Sure my horses were cars and it appeared that most of them did actually leave the barn. But they were replaced every week with horses that were exactly alike from Ford, GM, Chrysler, Toyota, Nissan and every other nameplate in this business. It was a nice ride. But I wanted to own the amusement park. Not be an old man stuck in the same rut of ups and downs using the same tricks and selling the same types of cars to the same dealers. So after receiving a $200 cash tip from an old friend who later built his own auction, I went forth in all my youth and arrogance to the green pastures of Duke University.

Steven Lang
Steven Lang

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  • BuzzDog BuzzDog on May 26, 2010

    Several years ago, when a subcontractor was bidding on some work on my house, the owner pointed to his truck plastered with decals of a fish and John 3:16 and said, "We're a Christian company." I said, "As a devout Catholic, I'm uncomfortable when the Lord's name is used in vain. And from the New Testament, remember that Jesus chased the money changers out of the temple." I practically had to scrape the guy's chin off of my driveway. He's also no longer in business.

  • 50merc 50merc on May 26, 2010

    Contrary to widespread belief, it is not always about the money. For some people, it is all about old Ford station wagons.

  • Amy I owned this exact car from 16 until 19 (1990 to 1993) I miss this car immensely and am on the search to own it again, although it looks like my search may be in vane. It was affectionatly dubbed, " The Dragon Wagon," and hauled many a teenager around the city of Charlotte, NC. For me, it was dependable and trustworthy. I was able to do much of the maintenance myself until I was struck by lightning and a month later the battery exploded. My parents did have the entire electrical system redone and he was back to new. I hope to find one in the near future and make it my every day driver. I'm a dreamer.
  • Jeff Overall I prefer the 59 GM cars to the 58s because of less chrome but I have a new appreciation of the 58 Cadillac Eldorados after reading this series. I use to not like the 58 Eldorados but I now don't mind them. Overall I prefer the 55-57s GMs over most of the 58-60s GMs. For the most part I like the 61 GMs. Chryslers I like the 57 and 58s. Fords I liked the 55 thru 57s but the 58s and 59s not as much with the exception of Mercury which I for the most part like all those. As the 60s progressed the tail fins started to go away and the amount of chrome was reduced. More understated.
  • Theflyersfan Nissan could have the best auto lineup of any carmaker (they don't), but until they improve one major issue, the best cars out there won't matter. That is the dealership experience. Year after year in multiple customer service surveys from groups like JD Power and CR, Nissan frequency scrapes the bottom. Personally, I really like the never seen new Z, but after having several truly awful Nissan dealer experiences, my shadow will never darken a Nissan showroom. I'm painting with broad strokes here, but maybe it is so ingrained in their culture to try to take advantage of people who might not be savvy enough in the buying experience that they by default treat everyone like idiots and saps. All of this has to be frustrating to Nissan HQ as they are improving their lineup but their dealers drag them down.
  • SPPPP I am actually a pretty big Alfa fan ... and that is why I hate this car.
  • SCE to AUX They're spending billions on this venture, so I hope so.Investing during a lull in the EV market seems like a smart move - "buy low, sell high" and all that.Key for Honda will be achieving high efficiency in its EVs, something not everybody can do.
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