Someone has posted a treasure trove of Checker photos at Flickr, and I’ve pulled a few of the ads to share (thanks, whoever you are!) because they’re irresistible. Checker obviously couldn’t afford the big agencies and ad campaigns, but their quaint and home-baked ads are as compelling in telling the Checker story as the cars themselves.
Checkers were valued not just in the US, but were exported successfully for their rugged service and longevity. Those were the days, when American-built products still had the reputation of being exceptionally well made.
In 1962, Checker was celebrating its fortieth anniversary.
I don’t know how many dealers signed up at the NADA convention, but the “high gross (margin)” line probably didn’t hurt.
The Checker wagon could swallow 4×8 sheet goods as readily as haul the cake to a picnic.
In a stark sign of the times, in 1971 Checker offered the first bullet-proof taxi partition (“costs less than a nickle a day…pretty cheap when you consider it’s your life we’re trying to save”)