New Buick Tagline: "Take a Look at Me Now"
The New York Times reports that Buick is using your hard-earned taxes to try to get you to drive beautiful. The new campaign (also at buick.com) asks you to rethink the damaged brand because “[e]verything you thought about Buick just went boom.” Question: how long before Buick goes “poof”? Anyway, what do you make of the new tagline “Take a look at me now”? According Leo Burnett’s general director for advertising and promotion, Buick’s motto is completely unrelated to the Phil Collins song. Yeah, sure. I believe that. But speaking of guilt by association, did anyone at Buick or Leo Burnett actually listen to the song? Sample: “Ooh take a look at me now, well there’s just an empty space. And you coming back to me is against the odds and that’s what I’ve got to face.” Roger that. Just for fun, full lyrics after the jump.
How can I just let you walk away, just let you leave without a trace
How can you just walk away from me,
So take a look at me now, oh there’s just an empty space
I wish I could just make you turn around,
So take a look at me now, well there’s just an empty space
But to wait for you, is all I can do and that’s what I’ve got to face
More by Robert Farago
Latest Car Reviews
Read moreLatest Product Reviews
Read moreRecent Comments
- Carson D Just don't be the whistleblower who reports on the falsification of safety data. That's a deadly profession.
- Carson D I'd have responded sooner, but my computer locked up and I had to reboot it.
- Todd In Canada Mazda has a 3 year bumper to bumper & 5 year unlimited mileage drivetrain warranty. Mazdas are a DIY dream of high school auto mechanics 101 easy to work on reliable simplicity. IMO the Mazda is way better looking.
- Tane94 Blue Mini, love Minis because it's total custom ordering and the S has the BMW turbo engine.
- AZFelix What could possibly go wrong with putting your life in the robotic hands of precision crafted and expertly programmed machinery?
Comments
Join the conversation
That reminds me of the unfortunate song selection in the Mitsu Gallant commercial a couple years ago: Do You Realize by The Flaming Lips. "Do you realize? ...everyone you know, someday, will die."