While America Slept. Monday, February 23rd, 2009

Bertel Schmitt
by Bertel Schmitt

An overview of what happened in other parts of the world while you were in bed. TTAC provides round-the-clock coverage of everything that has wheels. Or has its wheels coming off. WAS is being filed from Beijing until further notice.

Interest in Saab: Jan-Åke Jonsson, managing director of Saab Automobile AB, said other carmakers were among the investors that had shown interest in the unit, Reuters reports. The Swedish carmaker, granted protection from creditors last week, has said it must quickly restructure to deal with losses, seen at 3 billion Swedish crowns ($347 million) this year, and find new funding from either private or public sources in order to launch new and more competitive models. Germany’s Autohaus reports that Sweden’s government again denied any financial help to Saab.

Opel will hand in homework: GM Europe and Opel finally got their acts together: they will present their long-awaited business plan to the German government in the coming days, Reuters says. The German government distanced itself on Monday from any commitment to Opel’s future.

Cash4clunkers works: Germany’s cash4clunker program (€2.5K if you retire old and buy new) will result in 400K additional sales, says the industry group Verband der Automobilindustrie (VDA) [via Das Autohaus]. That would be an increase of 13 percent. German car makers take about half of the additional sales, says the VDA.

Quick denial: This morning, China Business News reported that Chinese car maker Beijing Auto had initial talks with Chrysler to buy assets and technology while seeking to expand globally through acquisitions and to build its own brand model based on a global brand. “Not so,” said the purported purchaser, according to Gasgoo. Beijing Auto, is the Chinese partner of Hyundai Motor and Daimler AG. Chrysler LLC quit a joint venture between Beijing Auto and Daimler AG in late 2008, a year after Daimler sold its control to Cerberus (a.k.a. the smartest guys in the Kremlin). Chrysler’s 300C sedan is still made at the Beijing venture.

Toyota reduces output by 20 percent: Toyota plans to produce 6.5 million vehicles this year, down 20 percent from 8.21 million in 2008, the Nikkei [sub] says. Depending on how the industry fares, Toyota may be forced to slash output even further. Its February-April output will be only half the year-earlier level. The firm aims to wrap up its inventory adjustments in May, with production to rise month-to-month but still remain 40 percent below year-earlier levels. Toyota sees production picking up in or after the summer following the release of new models, including the redesigned Prius hybrid.

New Honda CEO: Honda appointed Takanobu Ito as new president and chief executive to replace Takeo Fukui, the Nikkei [sub] reports. Fukui, 64, has served in the top position since June 2003. Ito, 55, has been recently been engaged in production and research-and-development operations at home and overseas. Honda follows Toyota Motor Corp. and Mazda Motor Co. in handing over management responsibilities to new top executives.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Robert Schwartz Robert Schwartz on Feb 23, 2009

    "To be fair, I’m not quite sure why Toyota and Honda are changing their CEO’s. ... The downturn and resultant profit drops wasn’t a fault of their incompetence and bad management decisions. They were well run companies." Yes, and because they are well run companies they have deep benches and willing to put in a fresh player when they run into trouble. They would never tolerate letting a f&^%$-up like Rick Waggoner run things into the ground for years on end.

  • PeteMoran PeteMoran on Feb 23, 2009

    @ KatiePuckrik I’m talking about Frankie Boyle, the Scottish comedian. That's the man. I was just curious as to how those of you in NA happened to know his name? Sorry, unless of course you're actually in Europe somewhere, but I (mistakenly maybe) thought you were in Canada, or maybe an ex-pat.

  • Redapple2 jeffbut they dont want to ... their pick up is 4th behind ford/ram, Toyota. GM has the Best engineers in the world. More truck profit than the other 3. Silverado + Sierra+ Tahoe + Yukon sales = 2x ford total @ $15,000 profit per. Tons o $ to invest in the BEST truck. No. They make crap. Garbage. Evil gm Vampire
  • Rishabh Ive actually seen the one unit you mentioned, driving around in gurugram once. And thats why i got curious to know more about how many they sold. Seems like i saw the only one!
  • Amy I owned this exact car from 16 until 19 (1990 to 1993) I miss this car immensely and am on the search to own it again, although it looks like my search may be in vane. It was affectionatly dubbed, " The Dragon Wagon," and hauled many a teenager around the city of Charlotte, NC. For me, it was dependable and trustworthy. I was able to do much of the maintenance myself until I was struck by lightning and a month later the battery exploded. My parents did have the entire electrical system redone and he was back to new. I hope to find one in the near future and make it my every day driver. I'm a dreamer.
  • Jeff Overall I prefer the 59 GM cars to the 58s because of less chrome but I have a new appreciation of the 58 Cadillac Eldorados after reading this series. I use to not like the 58 Eldorados but I now don't mind them. Overall I prefer the 55-57s GMs over most of the 58-60s GMs. For the most part I like the 61 GMs. Chryslers I like the 57 and 58s. Fords I liked the 55 thru 57s but the 58s and 59s not as much with the exception of Mercury which I for the most part like all those. As the 60s progressed the tail fins started to go away and the amount of chrome was reduced. More understated.
  • Theflyersfan Nissan could have the best auto lineup of any carmaker (they don't), but until they improve one major issue, the best cars out there won't matter. That is the dealership experience. Year after year in multiple customer service surveys from groups like JD Power and CR, Nissan frequency scrapes the bottom. Personally, I really like the never seen new Z, but after having several truly awful Nissan dealer experiences, my shadow will never darken a Nissan showroom. I'm painting with broad strokes here, but maybe it is so ingrained in their culture to try to take advantage of people who might not be savvy enough in the buying experience that they by default treat everyone like idiots and saps. All of this has to be frustrating to Nissan HQ as they are improving their lineup but their dealers drag them down.
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