Volt Birth Watch 91: The Inevitable DetN Cheerleading Blog Post
Surprise! The Detroit News published not one, not two but THREE PR puff pieces to accompany the “launch” of GM’s plug-in electric – gas hybrid Volt– an unveiling that’s two years ahead of sales (where IS that Camaro?). Scott Burgess gets the top slot, with “ Jolting expectations: Inviting electric car is rare example of reality outdoing the concept.” Burgess begins his ode to Voltage by discounting the discrepancy between the endlessly touted concept car and the now-endlessly touted (if non-functional) “production” version. Yada, yada, yada. “GM has pushed through every checkpoint and remains on schedule to deliver a car that is a true game-changer.” Next up: “ Volt turnaround proves U.S. automakers’ mettle” by Auto Editor Manny Lopez. “Any questions about what the American auto industry can do were answered Tuesday at the Renaissance Center when a production model of the Chevrolet Volt rolled into the automotive universe.” You know, other than “can you guys avoid bankruptcy?” “Is the Volt the answer?” Manny pretends to ask. “Not alone. But when paired with other new products such as the Chevy Cruze, which GM says will get 45 miles per gallon, or the Ford Fiesta or the next generation pickups from all three automakers, the domestic industry’s offerings look pretty good.” KBISFB. And finally, Robert Snell’s more news-oriented take (hence it’s postition at the bottom of the deck). Snell simply repeats all the suits’ n’ analysts’ hype, finishing with a bit of unintentional foreshadowing. “”It is not a niche product,” Alex Cattelan, the Volt’s assistant chief engineer opines. “It is the tip of the iceberg.”
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"It is the tip of the iceberg" - which is going to hit the Titanic called GM.